Online research is still the dominant data collection mode of choice. Yet as we enter the Mobile Era, mobile research is gaining favor with researchers for many purposes, beyond being suitable for segmentation or specificity projects. For many reasons we’ve detailed, mobile research should be considered as part of any qualitative or quantitative research strategy.
That is the theme of this week’s infographic. We hope you enjoy. In addition, at the bottom of the infographic we’ve included a video of an episode of Research Business Daily ReportFocusVision, where host Bob Lederer mentions our primary findings on…you got it…mobile research.
Download this infographic.