Market research is a $24 billion a year business. It employs more than 150,000 workers nationwide. Online research has become the preferred method for research in this industry, and online surveys are an integral component.
Needless to say, it’s crucial for an online survey to be as complete as possible before it self-actualizes as raw data for ravenous researchers. Surveys may not fall under the onion-motif of Shrek, but are more like a delicate puzzle that can provide a complete picture for various studies. A missing piece can mean incomplete information or faulty responses.
The latest qSample infographic deals with this sometimes puzzling issue. Please feel free to download at the bottom for your profit. We hope we are supplying yet one more piece to your market research success.
Download this infographic.