They say cleanliness is next to godliness, and the God in the Machine that is our online ventures requires the continuous cleaning of our cyberworlds. Less poetically and more to the mark, email lists used for business or research should be kept orderly for the best possible outreach. As marketing guru Neil Patel stated, “Email is by far the most effective marketing channel we have today…the average return on $1 spent on email marketing is $44.25. Nothing else comes even close.”
The sanitizing information for this week’s infographic was provided by qSample contributing writer Alex Ivanovs, who has written for many lauded publications including The Huffington Post. As he explained in his research:
Email subscribers are most frequently lost as people either lose interest, change their work places, in some cases because of closing their accounts, but quite often due to overly spammy newsletters. Anyone who has built their list for several years, will know how important it is to keep the list clean, if only to be able to get rid of poor marketing metrics.
In his article, Alex provided five tips. We’ve expanded his findings to seven and presented them in visual steps we hope you find purifying. Keep it clean and keep reaching your target audience:
Download this infographic.