Buying Green has been a popular trend for decades, even if the term isn’t universally agreed upon or even understood. According to research, both secondary and qSample’s primary, homeowners and homebuyers can define Green. And they want it more than ever when it comes to living arrangements. This includes various demographics, including the spectrums of baby boomers and millennials.
These qualitative and quantitative findings are explained in our newest SlideShare presentation, which is as colorful as the rich Green consumer movement.