All posts by Rudly Raphael

The Best Infographics of September

September may have gone by in the blink of an eye, but we can still learn something interesting from it. We’ve compiled the top 5 infographics, with a wide variety of topics. From quitting jobs to medicinal drugs, these infographics are sure to capture your attention and teach you a thing or two.

1 — 8 ENTREPRENEURS WHO STARTED LATE AND FOUND SUCCESS

Everyone has some variation of this internal dialogue: “By the age of __, I will have done __”. Feeling like you’ve wasted your time, and are too old to start over, career-wise? Take a gander at this infographic, and check out these 8 entrepreneurs who started late in life and accomplished impressive feats. Then, get out there and start accomplishing your goals!

2 — HOW TO QUIT YOUR JOB (WITHOUT BURNING BRIDGES)

You may be ready to move onto the next job, but that doesn’t mean you can’t go out with grace.  This infographic gives great advice, so you can use your current boss as a reference for years to come.

 

 

3 — HOW TO SAY CHEERS AROUND THE WORLD

This fun infographic teaches you how to say cheers in 33 different languages. This is a party trick you’ll want up your sleeve!

 

 

 

4 — THE BUSINESS OF HEALING WITH CBD

CBD, or cannabidoil, doesn’t contain THC, so it won’t get a person high. What is does do, however, is treats pain, anxiety, depression, immune issues and more. CBD is a $1 billion industry, and sales are expected to grow to $22 billion by 2022. Learn more about CBD by checking out this infographic.

5 — AMERICANS’ VIEWS ON PUBLIC SCHOOLS

Teachers play such an integral role in shaping the future generation’s minds, yet 66% of Americans feel we underpay them. For the 17th year in a row, American say the biggest problem facing local schools is the lack of financial support. This infographic is an eye-opener.

 

QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection. Our Consumer Panel is carefully recruited to target all type of users, but also taking into consideration certain key industry trends, such as online store preference, physical store preference, actual systems, reasons to purchase, etc. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research.

Online Surveys Are Changing Market Research

Market research is necessary for a business to learn and grow. But many businesses push off conducting research due to budgetary restraints and feel there are more pressing areas to invest in than research, which is a mistake.

In a recent study conducted by market research firm, Attest, 26% of businesses surveyed said they do not gauge the market before launching a new product or service. 16% said market research is too time consuming, 35% claimed market research was irrelevant to their business, and 21% said they cannot afford it. Only 11% said their business is performing well without it.

ONLINE MARKET RESEARCH FOR THE WIN

Online surveys are one of the most popular ways to gather data in market research today for good reason. Phone interviews and in-person focus groups are time-consuming and costly. Like many things, with the invention of the mobile phone, these other ways of conducting market research have become antiquated and outdated. With online surveys, panelists in different parts of the country and world can share their feedback on any product, service, or business, with quick turnaround time. Results of an online survey can be monitored and analyzed within a few hours of the completion. Additionally, traditionally hard-to-reach audiences can be targeted and reached promptly, due to the internet’s wide reach.

One company who values online market research? Apple—ever heard of them? Apple uses market research to find out exactly what their customers want from their devices, then take that information to create the product. Their “Apple Customer Pulse” is a great example of market research success. The Apple Customer Pulse research group uses online surveys in order to compile and analyze data faster. In today’s “go, go, go” atmosphere, few people have the time or desire to participate in off-site focus groups or tedious phone interviews. People like to be able to multitask, which online surveys allow them to do. The Apple Customer Pulse online surveys are easy to administer, and require little to no effort for the respondents to complete, making it appealing to both the consumer and business.

Conducting market research can provide your business with insightful information about your market, product, audience, competition, among other pertinent information. By having research to backup your decisions, you can optimize your decisions and minimize your risk.

QuestionPro provides our customers with an advantage when conducting market research in the mobile world with our mobile app, MyPinion. MyPinion is the fastest market research tool that allows mobile users to provide critical insights to leading brands by participating in short surveys. With our mobile panel of more than 250,000 active smartphone users around the United States, you are able to get thousands of responses within minutes with the highest respondent engagement. Our respondents are pre-screened and highly qualified to participate in a variety of research studies of any level of specificity.

Why We Need More Respect and Empathy in Market Research

We use many words to describe those who answer our sometimes-tedious surveys: “respondents”, “participants”, “subjects”, etc. As some have noted, how about using “people”? Then maybe we’d empathize better with them for what we are asking them to do, as Rudley Raphael very eloquently argues in his article. It’s the right thing to do – give them a better experience, and we’ll get better information back.

The passing of Aretha Franklin last month got me back to her glorious music. Many of her songs informed my youth as they did culture, for the better.

Of course, the liberation-anthem “Respect” received the repeat button treatment on my streaming device, even at work. It’s such a transcendent song about how we often marginalize and take for granted those who bring positive results to our lives.

Happens all the time. Happens in market research. In my view, there is a lack of R-E-S-P-E-C-T for online participants from many market researchers. Annie Petit, a well-respected research practitioner and a strong advocate for research participants said to me recently, “It’s very easy for researchers to have unrealistic expectations of participants.”

To Annie, between a lack of R-E-S-P-E-C-T and a lack of understanding of online audiences, a somewhat sneering attitude continues to grow. This had led to a wide range of criticisms — from online participant dependability to their capabilities for valuable information to any need for incentives.

With just a bit more appreciation and knowledge of online research participants, we can leverage their insights for more accurate data in studies. And be more professional.

The expertise of online research panelists

In short, an online panel is a community of research participants who share specific characteristics in common; e.g., general consumers, IT decision-makers, beer-drinkers, etc. They provide their opinion to research questions that fall into their area of knowledge.

Without a doubt, online research panelists are experts in their field or interest — and experts should be consulted for their expertise, right? They are thought-leaders, in essence, audiences that might understand your products or industry better than anyone. What’s critical is creating a well-chosen, well-developed, and highly-engaged community of these experts for online research purposes.

The process of developing an online research panel involves collecting and storing critical profile data from each member of the panel. This includes demographic, psychographic, lifestyle, employment, and household decision-making responsibilities — information that is critical when targeting and qualifying panelists to participate in a survey.

As an illustration, if Whole Foods is looking for a reaction from mothers, ages 20-25, on a new product for toddlers, they’re going into the proverbial “belly of the beast.” These moms are the real experts for specific market research, their feedback above that of pediatricians, food executives, or internet influencers.

The reality is this: whether it’s young moms in a study or Bill Gates at a tech conference, thought leaders typically provide quality data because they have skin in the game.

But what about those dang incentives?

Critics have disparaged the effectiveness of rewards for online panels. They should offer some R-E-S-P-E-C-T. Recent studies have shown that incentives do improve survey data quality. What’s more, Market Research Association presented these benefits of survey incentives:

-Overall enhancement of response rates

-Improved response rates from hard-to-reach groups

-Increase efficiency, especially when it comes to non-response follow-ups

It’s important to know that incentives are not bribes. They are based on the social exchange model, which states that positive social behavior is the result of an exchange process, and this maximize benefits and minimize costs. Also, time is the most valuable commodity in many demographics, so incentives help reduce bias or hurried responses.

As Annie said concerning this issue:

“Market researchers need to switch places with research participants and remember what it’s like to be a consumer with a career, family, and personal responsibilities. The token gifts we offer do not compensate for the 30 minutes they can’t spend with their kids or watching Netflix, and those gifts certainly don’t match the hourly rates people earn at their jobs. We need to respect the fact that people freely offer us the best possible information they can within the limits of the quality of the questionnaire we give them and the attention they are able to make available to us. We need to be grateful for the time and expertise they shared with us. It is a gift.”

Many research practitioners agree with this comment, including Jump Associates VP of Strategy and Insights Kathleen Boyse, who contends that empathy is essential for research departments to gain quality data.

Show, don’t tell

Words are just words, and the proof should be in the pudding… the data pudding.

Take Home Depot, for example. The company generated more than $100 billion in revenue in 2017. One-third of this revenue comes from equipment rentals and other purchases made by building professionals. To remain competitive and continue growing revenue, the company continually relies on incentivizing online participants.

A recent study revealed that most of Home Depot’s audience are building professionals and small contractors — with no more than five employees and less than $500,000 in annual revenue. This demographic finds product availability and price as its top concerns. By continually tapping into its online building professionals and general contractor panels — specifically the sample that makes daily decisions on tools and building materials — Home Depot is continuously able to gain fresh insights. Keen research has been a part of the company’s incredible growth in recent years.

What’s more, brands like Home Depot gain other benefits of online participants:

-Ability to reach demographics across a broader geography

-Faster data recovery

-Features that permit customization of the respondent experience

Again, these experts or thought-leaders that need to be well-developed and engaged (and this may include some reward).

For this type of effective online sample, it takes the right online sample provider— one with its own expertise, empathy, and plenty of that R-E-S-P-E-C-T. When the right provider meets the right experts, the results are better data that leads to improved services and superior products, whether it’s for toddlers or general contractors, or anyone in between.

QuestionPro Audience provides its clients access to millions of research participants who are pre-screened and highly qualified to participate in a variety of research initiatives of any level of specificity. We have more than 10 specialty panels developed and managed in-house, including veterinarians, pet owners, millennials, physicians, and over 20 years of industry experience in research and data collection.

How Amazon is Owning the Smart Home Market

Smart home technology, which enables devices to be connected or controlled by a device, allowing automation of lighting, heating, security and home appliances, among other things, is growing. When we conducted our smart home report to gauge interest at the beginning of 2018, 48% of respondents planned to use digital voice assistant devices to convert their home to a smart home in 2018. And that opinion seems to be a popular one: the smart home market is predicted to grow into a $53 billion industry by 2022, according to a recent report. Approximately 47.3 million U.S. adults (or 20% of the U.S. adult population) currently have a smart speaker. What once seemed futuristic and a bit ‘Big-Brother’-esque, is now the norm for many homeowners.

Amazon is doubling down on their investment into the smart home, as evidenced by their product launch on September 20th. They announced 15 new Alexa-enabled products to make life easier for users, including a microwave, clock, amplifier and car gadgets. The Amazon Basic microwave, which is integrated with Alexa, will cost $59.99 and while it initially failed to obey commands during the launch, it did eventually work. The Echo Auto will be able to understand location-based routines, such as pulling up to your home and alerting Alexa to turn on your lights. Alexa Guard will sync your Echo, smart lights and security service together. When a user says, “Alexa, I’m leaving,” the product will move all Echo-linked devices into guard mode. New services were announced as well, like Alexa Hunches, which makes suggestions like turning off lights at night, based on daily behavior.

Amazon is certainly establishing itself as the industry leader in the smart home market. The Apple Homepod, whose claim to fame was a great sound system, may be put out to pasture after the launch of the Echo Sub, which features 100W of power and a 6-inch downward firing woofer. Sonos’ target audience is one that is willing to pay higher price points for its products, but with Amazon improving and expanding upon their product range, they are encroaching on complete takeover. The other popular smart home device companies have some catching up to do if they want to stay part of the game.

QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection. Our Consumer Panel is carefully recruited to target all type of users, but also taking into consideration certain key industry trends, such as online store preference, physical store preference, actual systems, reasons to purchase, etc. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research.

Millennials in the Workforce

The majority of millennials graduated from school during the Great Recession (2008), and encountered a harshly competitive workforce. This resulted in many taking part-time jobs, or jobs outside of their degree in order to make ends meet. Millennials are currently the largest generation in the U.S. workforce, accounting for 31.7% of total employment. A recent report from LiveCareer looked into the most popular jobs among millennials. We analyzed the top five most popular jobs among the millennial generation.

  1. HOTEL/MOTEL/RESORT DESK CLERK


There are currently 125,000 people employed as front desk clerks working in hotels, motels and resorts, with millennials making up 52% of the total amount. The average age of all employees is 31.7, and they make an average of $22,850 annually. 

  1. BANK TELLERS

Bank tellers work with customers to receive and pay out money, and maintain transaction records. With the popularity of ATMS and online/mobile banking, the number of tellers is projected to decrease by 8.3% from 2016 to 2026. There are a total of 306,000 bank tellers employed in the U.S., and millennials comprise 55.2% of that, with an average age of 30.9, and annual wage of $28,110.

  1. WAITERS/WAITRESSES

Waitstaff in restaurants do not require formal education, which may be one of the reasons why it is so popular with younger employees. The total employment is 2,016,000, and millennials make up 56.4% of the total employment. The median age of all employees is 26.6, with an annual income of $20,820.

  1. VETERINARY ASSISTANTS

Vet assistants work under the guidance of a veterinarian, laboratory animal technologist, or scientist to provide care to animals. Unlike vets and scientists, who require an advanced degree, veterinary technicians only require a high school diploma. There are a total of 61,000 vet technicians in the U.S., and there is a projected growth of 19.4%. 59% of vet technicians are millennials, and make an average of $26,140 a year.

  1. BARTENDERS

The top millennial-employed position is the bartender. Late nights and long hours on your feet make this professional a great job for younger populations, as opposed to older generations. Of the total bartender workforce (417,000) 60% are millennials, with the average age of all employees 31.3. Bartenders do not require any formal education, though many may have completed a bartending course. This profession is expected to grow by 2.5% by 2026.

QuestionPro Audience provides its clients access to millions of research participants who are pre-screened and highly qualified to participate in a variety of research initiatives of any level of specificity. We have more than 10 specialty panels developed and managed in-house, including veterinarians, pet owners, millennials, physicians, and over 20 years of industry experience in research and data collection.

Fall Food + Drink Trends of 2018

September is upon us. With it comes sweater weather, pumpkin spice lattes, and hearty crock pot meals. Consumers are looking for warm comfort food and substantial drinks, and we are talking the top trends for fall 2018.

PACKAGING

Consumers are turning away from the traditional bottle packaging for wine. Fall brings football season and tailgating, and smart wine brands realize consumers want alternative options to the traditional beer. According to a recent report by Nielsen, millennials are more influenced (68%) by great package design than their older counterparts (54%). This difference is even more pronounced when it comes to alcohol purchases, for 74% of millennials compared to 57% of older consumers. When asked why they had recently switched brands, 22% of millennials reported favoring the new brand’s packaging, compared to one-third of older consumers. We can expect more wines in kegs, boxes and cans rather than the traditional bottles. Wine in more casual packaging fits in with marketing wine as an everyday drink, rather than a stuffy drink meant for a dinner party.

WHISKEY

Whiskey isn’t just your father’s drink anymore. According to the Distilled Spirits Council, sales of American whiskey grew 8% ($252 million to $3.4 billion in 2017). Consumers are putting away rosé for the fall and incorporating whiskey into their cocktails. Millennials, in particular, have shown more interest in whiskey this year, with 6% of millennial women and 18% of men favoring it. Beyond the cocktail, whiskey and bourbon popularity are growing for chefs as well, who are incorporating these into glazes and sauces.

PLANT-BASED

While chili has long been a staple for fall menus, vegan diets are gaining in popularity. This fall, consumers are looking to swap out meat for plant-based stews and soups. People over the age of 40 have increased their vegetable intake by 52%, and about 31% of people practice meat-free days, according to a report by The NPD Group.

QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection. Our Consumer Panel is carefully recruited to target all type of users, but also taking into consideration certain key industry trends, such as online store preference, physical store preference, actual systems, reasons to purchase, etc. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research. Contact us for your next research project: sample-projects@questionpro.com.

THE BEST INFOGRAPHICS OF AUGUST

August was a great month in data and these infographics do not disappoint. Need insight into wine? Or maybe you’re curious about sales and marketing efforts? Read on for all this and more.

1 — THE FLAVORS IN THE 10 MOST POPULAR WINES 

Want to sound smart at your next social gathering? Check out this infographic, which breaks down the flaors in the top 10 most popular wines. Now, please excuse me—I have a wine tasting to conduct.

 

2 — FEWER AMERICANS ARE DRIVING TO WORK

Great news for the environment: the number of Americans relying on their automobiles to get to work has dropped. In 2007, 85% of Americans drove themselves to work, while 6% shared a ride with someone else. The August 2018 edition of the survey found that the amount of Americans driving alone dropped to 77%, and amount of workers using mass transportation increased from 4 to 6%.

3 — FOOD WASTE IN THE U.S.

Now for some disappointing news: in the United States, we waste between 30-40% of our food supply. In 2017 alone, U.S. residents wasted $218 billion worth of food. This infographic gives great tips on what you can do to combat this wasteful epidemic.

4 — HOW CONTENT CAN TURN SALES & MARKETING INTO AN UNBEATABLE TEAM

Linkedin recently conducted a survey to see how sales and marketing professionals feel about the conjointed effort. 60% feel misalignment between sales and marketing can negatively impact financial performance. The answer? It may lie within this inforgraphic, and content marketing.

5 — HOW AUGMENTED REALITY IS CHANGING THE SELFIE GAME

Millions of selfies are taken every day, and 95% of millennials have taken at least one in their life. What was once considered narcissistic behavior is now an encouraged part of social media interaction. This infographic shows how AR (augmented reality)

 

 

QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection. Our Consumer Panel is carefully recruited to target all type of users, but also taking into consideration certain key industry trends, such as online store preference, physical store preference, actual systems, reasons to purchase, etc. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research. Contact us for your next research project: sample-projects@questionpro.com.

A Look At Labor Day: Infographic

Labor Day isn’t only the last long weekend of summer—it was started in New York City in 1882, when rival union leaders joined forces to protest unpair labor practices. While not all Americans know the history behind the date, they do appreciate a three-day-weekend to soak up the last vestiges of summer. Kick back, relax, and check out our infographic for interesting facts about this historical day, and why we celebrate it.

Are Cat Owners Happier Than Dog Owners?

dogs or cats

Ahh, the age-old debate: dogs vs. cats. 36% of U.S. households own a dog, with 30% owning a cat. Interestingly, cat owners are more likely to own more than one cat, while the majority of dog owners keep it to one. Animals lovers feel very strongly about their choice in the cat/dog discussion being the right one, so which one wins?

WHICH IS SUPERIOR?

To determine which is the superior pet, let’s see how cats and dogs stack up. Cats have better vision, with their ability to see better in less light. Smell, however, goes to the dogs. Their ability to detect and distinguish odors is four times better than a cat’s. This one’s guaranteed to start a few arguments: intelligence. Cat owners argue that cats are smart enough to get people to take care of them while doing little more than purring in return. But when you start thinking about all the jobs dogs have been trained to do, from smelling malignant tumors to tracking criminals, they’re the clear winner.

MENTAL HEALTH

Those qualities are great, but do dogs and cats benefit their owners’ lives? The University of California released a report that found at owners to be more creative and anxious than dog owners, while dog owners were found to be more extroverted. Additionally, dog owners were found to be more agreeable, conscientious, and open, with lower levels of neuroticism.

PETS ARE POSITIVE

It has been increasingly accepted over the past decade that pet ownership, of any kind, has a positive effect on humans. A recent study found that pet owners were slightly happier than non-owners, more satisfied and have lower levels of negative emotion than non-owners. The National Institute of Health (NIH) found that playing with your pet increases the levels of feel-good chemicals like serotonin and dopamine in your brain. Additionally, pets are conversation starters, and can help you build your personal community. Pets give you the chance to meet other animal lovers at the vet, pet store, or training classes.    

PHYSICALLY BENEFICIAL

Dogs—and some cats!—love going on walks. Dogs require regular walks which forces you to be more physically active. One study followed 2,500 adults, ages 71 to 82, and found that those who took their dogs out regularly had more physical stamina—they walked faster and for longer periods of time, and have more mobility inside the house. While cats don’t stereotypically go for walks, they do like to play with cat toys and stay active.

QuestionPro Audience has more than 10 niche panels, including our veterinarian panel. Our vet panel is one of a handful in the continental U.S. and consists of more than 40,000 highly engaged, pre-screened veterinarians who provide critical insights. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients.

 

The Unspoken Addiction: Adult Screen Time

Teens and parents have finally found something they agree on: screen time usage. In a recent report, Pew Research found that 54% of U.S. teens say they spend too much time on their cellphones, and two-thirds of parents express concern over their teen’s screen time. This is not new news. But what isn’t discussed as frequently is adult screen time addiction.

PARENTAL CONTROLS

Teenagers aren’t the only ones glued to their phones. While the finger is often pointed at kids, tweens and teens and their screen time usage, adult usage flies under the radar. 90% of American adults own a cell phone, and 36% of parents reported feeling that they spend too much time on their phone. The report surveyed both teens and adults, and their answers were not too dissimilar. 44% of teens check their phone as soon as they wake up, compared to to 26% of parents. 15% of adults lose focus at work because they are checking their cell phone, while only 8% of teens lose focus in class. Another interesting point: 72% of parents feel their teen is distracted by their phone when having an in-person conversation, and 51% of teens feel the same about their parents. 50% of parents feel as if they have to respond to messages from other people immediately, and 58% of teens report feeling similarly.  

Cell phone addiction is not yet listed in the DSM-5 as an official addiction, but research has compared it to a gambling addiction. At least four of the signs and symptoms listed below are thought to comprise criteria for cell phone addiction:

-A need to use the cell phone more and more often in order to achieve the same desired effect.

-Persistent failed attempts to use cell phone less often.

-Preoccupation with smartphone use.

-Turns to cell phone when experiencing unwanted feelings such as anxiety or depression.

-Excessive use characterized by loss of sense of time.

-Has put a relationship or job at risk due to excessive cell phone use.

-Tolerance—need for the newest cell phone, more applications, or increased use.

-Withdrawal, when cell phone or network is unreachable.

While the focus has been on teen usage, the conversation is starting to broaden to include adults as well. Just as there are apps parents use to limit their teen’s screen time, parents need to lead through example and limit their own time.

QuestionPro Audience provides its clients access to millions of research participants who are pre-screened and highly qualified to participate in a variety of research initiatives of any level of specificity. With more than 10 specialty panels developed and managed in-house and over 20 years of industry experience in research and data collection, we can always find the right respondent to participate in your research. Click here to learn more.