All posts by Rudly Raphael

All About Father’s Day: Fun Facts and More

Father’s Day falls on June 17th this year, and it looks like dads—and retailers—across the U.S. will be pretty happy with their kids. According to a study by the National Retail Federation, the expected spend for Father’s Day is $15.3 billion, or an average of $133 per person, second only to 2017’s Father’s Day spend of $15.5 billion, which was the highest in the 15-year history of the survey. While this spend is substantial, it’s still second fiddle to the $23.1 billion consumers spend on Mother’s Day! Millennials look to the big spenders, spending an average of $188 per person.  Continue reading below for our infographic filled with fun facts about Dad’s day.

The Top 5 Infographics of May

top infographics

May brings fresh flowers, and fresh infographics! We love a good data dive at QuestionPro Audience, and we know you do too. Especially when they come in our favorite guilty pleasure—a colorful infographic. So, we’ve curated a list of the top 5 infographics of May for your reading enjoyment.

1 – THE BEST DAYS & TIMES TO POST ON SOCIAL MEDIA 

Everyone is on social media these days, and this infographic by Unmetric is great for any brand who is looking to grow their presence. Who would have thought Instagram would be so busy between 3-4 A.M. on Sundays?

 

 

2  5 GREENEST U.S. CITIES TO VISIT 

We know that 56% of Americans plan to take a vacation this summer. If you’re still undecided on where to go, check out this list of the 5 greenest cities to visit. I was surprised by a few!

 

 

3 – WHAT HAPPENS IN AN INTERNET MINUTE? 

Not only does this infographic show what happens in the internet in a minute, but it compares the data to last year’s data as well. Let’s just say, we’ve definitely upped our Netflix watching and Instagram usage.

 

4 – HOW TO DRIVE PROPERLY EXPLAINED IN ONE SIMPLE GRAPHIC 

This very tongue-in-cheek infographic from Jalopnik shows how to be a good driver. Spoiler: if you’re in the left lane, you’re not doing it right.

 

 

 

5 – A VIEW OF THE GLOBAL ECONOMY IN MAY 2018

This easy-to-read infographic breaks down the trade war between the U.S. and China, without making you watch hours of CNN. It shows what each side is looking for, and the likely outcome. Where was this in government class??

 

 

QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection. Our Consumer Panel is carefully recruited to target all type of users, but also taking into consideration certain key industry trends, such as online store preference, physical store preference, actual systems, reasons to purchase, etc. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research.

Can Our Smartphone Addiction Be Fixed?

smartphone

The smartphone has been an integral part of our society for almost two decades. Who could ever have guessed this small device would change our world so drastically? Today, the smartphone serves many purposes: telephone, calendar, navigation, web browser, note-keeper…the list can go on and on. While there are many ways smartphones help us, they have also become an obsession.

ADULTS AND CHILDREN

77% of Americans own a smartphone, up from 35% in 2011. When Deloitte surveyed 4,150 adults in 2017, 38% thought they were using their smartphone too much. 79% of respondents checked apps in the hour before they went to sleep or within 15 minutes of waking up (55%).

If adults can’t resist the allure of the smartphone, how can kids be expected to? A 2016 report found that the average age for children to get a phone is 10.3. According to research conducted by the Kaiser Foundation, children and teens use four to five times the recommended amount of technology. QuestionPro Audience conducted a study among teens ages 14-19, and found that 24% spend more than 6 hours on their phone each day. It’s not only a problem along tweens and teens, however. A team of researchers at University of Iowa found that by age two, 90% of modern children had a moderate ability to use a tablet. While the long-term effects of children using smartphones is still to be determined, it has been found that usage causes eye discomfort, promote a sedentary lifestyle, and irregular sleep patterns.

NEXT STEPS

Concern over tech addiction have spawned a movement to change among former Silicon Valley employees. Tristan Harris, a former design ethicist at Google, is now the executive director of the Center for Humane Technology. His aim is to push the industry toward technology that protects and replenishes society. Per Harris, “The key thing is, the addiction [to technology] is not happening by accident — it’s happening by design.” Technology companies whose business models hinge on maximizing attention “are not aligned with human well-being,” he says. “It’s not because they’re evil but because that’s their model.”

In January, Jana Partners LLC and the California State Teachers’ Retirement System, which together own a $2 billion stake in Apple, wrote an open letter to the company, asking them to address the issue of phone addiction among children. The companies asked Apple to take a socially responsible approach to helping parents navigate phone ownership among kids. “By doing so, we believe Apple would once again be playing a pioneering role, this time by setting an example about the obligations of technology companies to their youngest customers,” said the two companies in their letter. In response to the request, Apple has created a new feature, Screen Time. Screen Time shows users their daily and weekly time spent in each app and also lets them set time limits for specific apps. Users can also see how many notifications they received and how often they picked up the device. Tim Cook, CEO of Apple, told CNN this week that after seeing the data from the new tool, he was shocked when he found out how much time he was spending on his phone.

QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection. Our Consumer Panel is carefully recruited to target all type of users, but also taking into consideration certain key industry trends, such as online store preference, physical store preference, actual systems, reasons to purchase, etc. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research.

5 Things Hollywood Does Well When It Comes To Marketing

hollywood marketing

The recent soft landing of Solo: A Star Wars Story makes one wonder about the supremacy of the Disney marketing machine. Is there a Star Wars fatigue setting in? Did the studio release the movie too soon after another Star Wars movie? Is there too much competition with Avengers: Infinity War and Deadpool 2 still in the theaters?

It’s still too soon to give Solo a dead verdict (considering the hype) and too soon for a marketing autopsy. The movie might still be a hit of sorts. Not a movie critic, but my son and I saw it over the weekend and we both left with a “mehh”.

We can say, though, that Solo was marketed well — since the studio mostly aped the promotion of the other three recent Star Wars film (all box office monsters). One thing Hollywood does well is understand its audiences and market to them.

By grasping the general marketing techniques of movie studios, we can leverage insights that can work in any vertical. Your brand may not become a global behemoth like the Star Wars franchise, but it will move the right audiences to action and loyalty.

Tell a story

Movie studios just don’t create a product and then advertise it to kingdom come (if they want to be highly successful). They create a story around the actual storyline of the movie.

The most iconic example of storytelling is The Blair Witch Project. In the nascent days of the internet (1999), marketers behind this low-budget horror film generated additional storylines on its site before the movie was released: a faux documentary, “missing” posters of characters, fake news stories, and more.

The marketing was so successful that audiences were drawn into the overall mythos of the plot, with many actually thinking the Blair Witch legend was not fiction!

These days, this type of world-building around a film is common with horror fares, including The Walking Dead and Paranormal Activity.

Another great example is The Dark Knight. A year before the movie release, the film’s marketers successfully invited audiences into the narrative of the movie by creating:

  • A fake campaign for politician Harvey Dent presented in a very realistic website.
  • Producing and distributing a fictional newspaper called The Gotham Times.
  • Delivering mysterious Joker playing cards with “HA HA” at comic book stores.

This and other promotions produced a massive buzz for The Dark Knight, but you could also say they unified audiences with the Batman characters and milieu.

In the “real” world, it means that companies engage better with audiences when a story is part of marketing campaigns and overall branding. Apple is accentuated by the story of Steve Jobs while SpaceX is bolstered by the story of Elon Musk.

What’s in your story?

Be interactive

Successful brands continually engage their audiences, and in the Digital Age, there is no excuse not to. In Hollywood, it’s almost an automatic.

Case in point: The promotion of Jurassic World was as interactive as possible. It took the form of a promotional website that was an accurate representation of the film’s setting, down to details like current temperatures on Isla Nublar, a realistic map of the grounds, and specific facts of dinosaur housed in the amusement park. Every single page worked to convince visitors to buy a ticket for the attraction, with assistance even offered on planning an unforgettable trip. The actual trip was not to the hypothetical Jurassic Park but for a spot at the local cinema.

Just as effective, the marketing in The Hunger Games provided “Virtual Hunger Games,” where users were able to join a district and compete against other districts (as in the film). The virtual game online allowed viewers to experience the movie characters while connecting with other like-minded fans.

In the “real” world, it simply means make your sites, social media, and events as collaborative as possible. And make your brand as transparent as possible, too, so audiences feel comfortable taking an amusement park ride down the proverbial sales funnel.

Tap into your SME’s

Actors sitting down for television interviews or coasting on a red carpet during a premiere is so legacy media. Actors who become proverbial brand evangelists take marketing to the 21st century.

The best case study is Deadpool, which saw Ryan Reynolds made the titular character transcendent. Reynolds continually promoted the movie in full character, from handing out chimichangas at the Super Bowl 50 to creating a Deadpool Tinder profile. It helped that Reynolds loved the comic book character, so much that he was actively involved in studio meetings to plan various marketing events (or more like stunts, if you will).

The next best illustration (arguably) would be Sacha Baron Cohen’s shocking character, Borat. To promote the mockumentary Borat, Cohen stayed in character most of the time before the film’s release, whether he was on The Late Show in front of David Letterman or in local news shows.  

In the “real” world, it means brands should not be shy in tapping into their talent for marketing initiatives. Company thought leaders can contribute articles, appear at events, and be visible/available during promotions. A company succeeds with the talent behind it, so the talent should be in front of it as much as possible.

Know your audience

Understanding consumers might seem obvious, but it’s so essential it needs to be continually repeated. It’s no different in the film industry when it comes to marketing.

Take, for example, the movie Sausage Party. Being a rather subversive animation, studios promoted Sausage Party in such cutting-edge events like SXSW, as well as spent 50% of marketing on social media blitzes for Millennials.

On the other hand, a teen rom-com movie like The Fault in Our Stars focused on promoting on social media sites popular with younger demographics, including Instagram and Tumblr (where the movie hosted its official site). And yes, there were plenty of faint-worthy photos of the stars, behind-the-scenes videos, and GIFs.

In the “real world,” this means to know your audiences to the point you know exactly where they frequent. As basic as that.

Content is king, but market research places the crown

At the end of the marketing cycle, the product or service is what matters, since it knights marketers with the right inspiration and logistics. The disappointing results of Solo might be simply due to its weak plot. On the other hand, we have this year’s Black Panther. As an article in Fast Company stated:

“If there is a marketing lesson or blueprint to take from all of this, it’s that marketing success starts with the truth of the product itself. Disney built a fantastically solid foundation, then tapped into the magical Marvel hype machine to amplify the film’s inherent strengths. The single greatest marketing move for Black Panther was T’Challa and the heroes of Wakanda themselves.”

Put it simply: It still comes down to the best possible market research to deliver the best possible product. After all, the finest marketing in the world could have never saved Howard the Duck, Cutthroat Island, John Carter, or Monster Trucks. In retrospect and to a degree, the same might be said for Solo.

So start with the research to make sure marketers make your product a star. Having a Wookie in the campaign won’t be enough.

The Customer Experience—Why It Matters

customer experience

In this digital age, every interaction between a consumer and brand matters. Due to social media, everyone has a voice, and can air their grievances to a huge audience, which may deter prospective customers, and turn away current customers. According to PwC’s Global Consumer Insights Report, 73% of all consumers point to customer experience as an important factor in their purchasing decisions, just behind price and product quality.

CUSTOMER EXPERIENCE

Consumers are looking for a good experience. 54% of those surveyed by PwC feel the customer experience at most companies needs improvement, and 42% of consumers said they would pay more for a friendly, welcoming experience. Additionally, 63% are willing to share more information about a company that offers a great experience. Conversely, one bad experience can cost you. Almost one in three consumers will leave a brand they love after just one bad customer experience. Customers expect speed, convenience, and helpful and friendly employees, and that’s not negotiable, according to 70% of consumers. While cutting-edge technology gives the consumer a unique experience, it still doesn’t beat quality customer service.

HOW TO GAIN CUSTOMER LOYALTY

While 48% of U.S. consumers say good customer service defines a successful experience with a business, only 32% pointed to the most up-to-date technology as critical. In this technologically-focused era, this is surprising to hear, but important. Social customer service is no longer a “nice-to-have”, it’s a necessity. Consumers are used to being able to communicate with brands 24/7, and long response times can cost you their business. Responding to complaints and questions within minutes is extremely important to gain customer loyalty. They remember how long it took to rectify the problem, and 83% of consumers are willing to refer a brand to friends after a positive experience.

ASK THEM

When in doubt, ask your customers. Listening to your customers, no matter how uncomfortable it might be at times, is something all great business owners do. Their feedback will tell you what to change, how they’d like you to support them and most importantly, which additional products or services they would be interested in. By surveying your customers, you are gaining important insight while giving your customers a space to vent, complain, and also compliment. Once you have analyzed the findings, you’ll be able to focus on making improvements to your organization that actually matter to your customer base, and will almost certainly result in increased loyalty.

QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection. Our Consumer Panel is carefully recruited to target all type of users, but also taking into consideration certain key industry trends, such as online store preference, physical store preference, actual systems, reasons to purchase, etc. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research.

Which Industries Should Worry About Gen Z?

gen z

The consumer trends of the millennial generation have been a hot topic for many brands, and now the focus has moved to the up-and-comers, Generation Z. Members of Gen Z—those born during the mid-1990s to the early 2000s—are generally tech-savvy, open-minded, and socially responsible. What does this mean for certain brands? We look at three industries that will likely have trouble keeping members of Gen Z as consumers.

FACEBOOK

Today’s teens do not “like” Facebook. Facebook’s popularity has been declining with teenagers, and according to a study from Piper Jaffray, only 9% of teens say Facebook is their social media platform of choice. As parents have infiltrated the social media platform, Gen Zers are leaving Facebook in droves. Figures reported by Recorde show Facebook lost around 2.8 million U.S. users under 25 in 2017, with the largest decrease in users under 25 within the 12-17-year-old age bracket. They value their privacy, and Facebook’s recent Cambridge Analytica scandal has pushed them away even further. While older millennials make up the biggest chunk of Facebook’s users, Gen Zers prefer Snapchat and Instagram.

CABLE TELEVISION

Members of Gen Z don’t watch television. Or, at least, not traditional cable television. According to Visual Capitalist, “In 2011 the average 18 to 24-year-old watched around 25 hours of traditional television per week.” Today, that number is cut in half. Gen Z grew up on streaming services like Netflix and Hulu, and a recent study found that 70% of Gen Z say the phrase “watching television” means streaming something online. According to the same study, the main reasons that Gen Z watches a show are: 1. Just to talk about it with peers. 2. To impress others and 3. To look smart. They don’t care about how many awards a show has or their weekly viewership; they care about whether or not the people they follow on social media are talking about it.

PRINT MEDIA

This has been an industry in decline for years, and members of Gen Z might put the final nail in the coffin. Similar to with streaming services, Gen Zers have been raised on e-readers and smartphones. Unlike previous generations, Gen Zers aren’t nostalgic about reading a paper newspaper. A study by Response Media found that 82% of Gen Z and younger millennials get their news from social media platforms such as Reddit, Twitter, Facebook, YouTube, BuzzFeed, Instagram, and Snapchat.  

QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection. Our Consumer Panel is carefully recruited to target all type of users, but also taking into consideration certain key industry trends, such as online store preference, physical store preference, actual systems, reasons to purchase, etc. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research.

Memorial Day 2018 By The Numbers

After a winter that felt like it would never end, Memorial Day weekend is finally here, and it’s bringing the heat. In addition to the rising temperatures, consumer spending is up! We did the research, so you don’t have to. Keep reading to learn who, what, where, and most importantly, how much consumers are spending this Memorial Day weekend.

TRAVEL

Even though gas prices are the most expensive they’ve been in 4 years, the number of Memorial Day travelers are predicted to be the highest in 12 years. An estimated 41.5 million Americans—5% more than in 2017— plan to travel this Memorial Day weekend. 88% plan to travel by car, 7.5% plan to fly, and 4.3% will be taking another form of transportation such as a train or bus. While travelers may be spending more on gas, their wallets are getting a break when paying for airfare, car rentals and hotel stays. According to AAA’s Leisure Travel Report, airfares are 7% lower than last Memorial Day, with an average price of $168 for a round-trip flight. At $59 a day, car rental rates are the lowest in 4 years, and hotel rooms are 14% less expensive than in 2017, with the average rate $186 per night. For the second year in a row, Orlando is the top Memorial Day destination in the U.S., with Seattle, Hawaii, Las Vegas, and Alaska following.

CELEBRATIONS

Many Americans view Memorial Day weekend as the unofficial start to summer, and what’s more summery than a barbecue? According to WalletHub, 60% of Americans plan to grill this Memorial Day weekend. Last year, beef sales generated $778 million, followed by chicken with sales of $362 million, and pork came in third at $207 million. Memorial Day has the second highest beer revenue (Fourth of July is the first), fourth most important holiday for spirits sales, and seventh in wine earnings.

RETAIL

According to new research from Vistar Media, 8 in 10 U.S. adults plan to spend an average of $486 this holiday weekend, with men looking to spend an average of $608, compared to women’s $398. This is almost a 50% increase from AAA’s 2016 reportwhere the average spend was $340 per person. Good news for brick-and-mortar stores: 93% of consumers plan to do some in-store shopping, with 50% planning to shop solely or mostly in-store, while a mere 7% plan to shop mostly or only online. Additionally, apparel, department, and electronic stores are the top categories where consumers are looking to spend.

Check out our infographic below for even more information!

QuestionPro Audience provides our clients with access to more than 22 million active respondents, who are strategically recruited to participate in quantitative research and live discussions. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research. With industry knowledge and innovative tools, QuestionPro Audience always meets the rigorous demands of our clients. Contact us for your next research project.

Data Privacy: How Consumers Feel

Privacy and security are definitely at the forefront of consumers’ minds in today’s digital era. Facebook’s Cambridge Analytica scandal is the most obvious and public case of a business misusing personal data, which has brought this issue to the forefront. Brands need to be cognizant of consumers’ feelings about the security of their personal information and online behaviors.

CONCERN

Consumers are very concerned about the extent of personal information companies may have access to, and what they do with that information. New research from EXPRESSVPN found that 71% of U.S. consumers worry about how brands collect and use their personal data, and 34% don’t trust tech companies with their digital privacy. When surveyed, Amazon was the most-trusted technology company at 30%, followed by Google (27%), Apple (22%), Microsoft (22%) and Facebook (19%). The least trusted were Uber (5%), Snapchat (6%) and Twitter (8%), who recently announced an updated privacy policy.

SOCIAL MEDIA

Almost 70% of American adults report using at least one social media platform, according to a study by Pew Research. Of those users, only 9% are “very confident” that social media companies would protect their data. About 50% were not at all or not very confident their data is in safe hands. Another study had similar findings, with 73% of Americans stating they believe it is likely that social media companies collect and sell their data, an increase of 24% since 2014.   

THEFT

Perhaps you remember the 1995 film, The Net. It was labeled a cyber-thriller, and Sandra Bullock’s character had her identity stolen. This seemed futuristic and unfathomable…in 1995. Now, the online privacy threats that Americans are most concerned about include having personal data stolen (86%), identity theft (85%) —up 10% since 2016, and downloading a virus (84%).

GDPR

GDPR (General Data Protection Regulation) comes into effect May 25th, which brings new laws covering how businesses collect, store and use consumer data. According to a new study, 88% of consumers cite transparency as one of the keys to further increase their trust in how their data is collected and used. Consumers are optimistic that GDPR will force businesses to be more honest, which will be essential if businesses are hoping to establish and maintain trust between businesses and consumers.
QuestionPro Audience provides our clients with access to more than 22 million active respondents, who are strategically recruited to participate in quantitative research and live discussions. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research. With industry knowledge and innovative tools, QuestionPro Audience always meets the rigorous demands of our clients. Contact us for your next research project.

How Millennials Are Impacting the Future of Business Travel

millennial travel

I know what you’re thinking: “another day, another millennial-focused article”. But as a generation that is on the cusp of surpassing baby boomers as the nation’s largest living adult generation, it’s important for brands to take notice of the trends they’re setting as consumers. In 2017, more than 514 million business trips were taken, spending a total of $424 billion. Younger business travelers are on the rise, with the frequent travelers now more likely to be under the age of 45. In fact, by 2020, millennials will make up more than half of business travelers. Today, we’re looking at how millennials, and the $1.3 trillion that they have to spend, are impacting the business travel industry.

BUSINESS OR PLEASURE?

81% of millennial business travelers say that “business travel has a positive impact on their job satisfaction”, compared to 26% of baby boomers who are happy to travel for work. “Bleisure” may have something to do with millennial’s willingness to travel. Bleisure is used to describe a new type of business traveler: someone who fits in leisure travel while on the road for business. 80% of millennials are more likely to extend their business trip to include a few vacation days, versus 56% of GenXers and 46% of baby boomers. What are they doing with their bleisure time? The three most popular activities are sightseeing, dining and taking in arts/culture.

EXPERIENCE OVER CONVENIENCE

While companies used to have very rigid guidelines for employee travel, millennials are pushing back and asking for a budget. From there, they can decide which airline to fly, and where they’ll stay. While baby boomer business travelers may have had their one hotel chain or airline they frequented in hopes of racking up loyalty points, millennials are more focused on the best experience and value. They don’t mind eschewing points for an Airbnb in a cool area. They’re also more likely to save in other ways as well. They’re more likely to spend less on transportation, due to their use of ridesharing apps like Uber or Lyft, which can be cheaper alternatives to rental cars or taxis.

TECHNOLOGY

While millennials enjoy the perks that come with technology advances, such as the option to work remotely, they still prefer face-to-face meeting to get business deals done, according to a report by GBTA Business Traveler. This means that business travel will continue to be important for the millennial employee. Additionally, millennials rely on technology for the entire travel booking process—from searching online reviews, to mobile booking and online check-in, to researching restaurants and activities. Millennials are forging new norms for the travel industry. By embracing technology and innovation, brands can attract this intriguing generation of consumers.   

QuestionPro Audience provides our clients with access to more than 22 million active respondents, including frequent travelers, who are strategically recruited to participate in quantitative research and live discussions. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research. With industry knowledge and innovative tools, QuestionPro Audience always meets the rigorous demands of our clients. Contact us for your next research project.

Cashing In On The Royal Wedding

royal wedding

The royal wedding is only days away, and excitement is in the air—and not just in England, but in the bride’s home country of America too. While we may not have a royal family in the U.S., we are certainly excited to be represented by one of our own in this wedding. Royal wedding mania has overtaken the country, and many brands are looking to cash in on the excitement by rolling out royal-focused marketing campaigns.

The wedding will take place in St. George’s Chapel in Windsor on Saturday, May 19th, and will be streamed so all can tune in. In 1981, Prince Charles and Lady Diana Spencer’s wedding was watched by 17 million people in the U.S., and 750 million worldwide, making it the most-watched wedding at the time. Prince William and Kate Middleton’s 2011 wedding had 23 million U.S. viewers, and 2 billion viewers worldwide. The viewership for Prince Harry and Meghan Markle’s nuptials are expected to exceed this, with seven U.S. networks airing it.

DOING IT RIGHT

With the royal wedding garnering so much attention, it makes sense that brands want to jump on the wedding bandwagon. Strongbow Hard Ciders is playing up its 125-years British lineage with a campaign that invites Americans to raise a glass and toast the royal couple with its new Rosé Apple Hard Cider. Strongbow also created limited edition Royal Rose teacup sets with British designer Stanley Chow to tie in the British theme.

Omni Berkshire Place in New York City is offering a room service high tea experience, complete with a butler arriving with a cart filled with an assortment of tea, finger sandwiches and pastries. Hotel guests can also order a royal viewing party breakfast to their room, which includes a mimosa flight and full English breakfast.

MISSING THE MARK

Not all the brands hoping to benefit from the royal wedding have British ties, or make any sense, really. Hidden Valley Ranch is one such example. The brand gave its bottle a “makeover fit for a princess”, with an A-list celebrity jeweler designing a $35,000 jewel-encrusted bottle of ranch dressing that will be gifted to a winner via social media after the wedding. According to the brand’s statement, they created the special bottle to honor Markle, and “remind her of the familiar flavors of her home country”. Current, the agency that worked with Hidden Valley on the campaign further explained the brand chose to do a royal wedding campaign because Hidden Valley is “America’s king of condiments, so there is a royal tie there.”

Chili’s has created a line of fascinator hats and cufflinks that feature recreations of menu items, like Sizzling Fajitas and Texas Sized Ribs to celebrate the royal wedding. Definitely not the most logical brand to celebrate the royal wedding, but no one wants to miss out on the historic nuptials.

QuestionPro Audience provides our clients with access to more than 22 million active respondents, who are strategically recruited to participate in quantitative research and live discussions. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research. With industry knowledge and innovative tools, QuestionPro Audience always meets the rigorous demands of our clients. Contact for your next research project.