All posts by Rudly Raphael

Millennials in the Workforce

The majority of millennials graduated from school during the Great Recession (2008), and encountered a harshly competitive workforce. This resulted in many taking part-time jobs, or jobs outside of their degree in order to make ends meet. Millennials are currently the largest generation in the U.S. workforce, accounting for 31.7% of total employment. A recent report from LiveCareer looked into the most popular jobs among millennials. We analyzed the top five most popular jobs among the millennial generation.

  1. HOTEL/MOTEL/RESORT DESK CLERK


There are currently 125,000 people employed as front desk clerks working in hotels, motels and resorts, with millennials making up 52% of the total amount. The average age of all employees is 31.7, and they make an average of $22,850 annually. 

  1. BANK TELLERS

Bank tellers work with customers to receive and pay out money, and maintain transaction records. With the popularity of ATMS and online/mobile banking, the number of tellers is projected to decrease by 8.3% from 2016 to 2026. There are a total of 306,000 bank tellers employed in the U.S., and millennials comprise 55.2% of that, with an average age of 30.9, and annual wage of $28,110.

  1. WAITERS/WAITRESSES

Waitstaff in restaurants do not require formal education, which may be one of the reasons why it is so popular with younger employees. The total employment is 2,016,000, and millennials make up 56.4% of the total employment. The median age of all employees is 26.6, with an annual income of $20,820.

  1. VETERINARY ASSISTANTS

Vet assistants work under the guidance of a veterinarian, laboratory animal technologist, or scientist to provide care to animals. Unlike vets and scientists, who require an advanced degree, veterinary technicians only require a high school diploma. There are a total of 61,000 vet technicians in the U.S., and there is a projected growth of 19.4%. 59% of vet technicians are millennials, and make an average of $26,140 a year.

  1. BARTENDERS

The top millennial-employed position is the bartender. Late nights and long hours on your feet make this professional a great job for younger populations, as opposed to older generations. Of the total bartender workforce (417,000) 60% are millennials, with the average age of all employees 31.3. Bartenders do not require any formal education, though many may have completed a bartending course. This profession is expected to grow by 2.5% by 2026.

QuestionPro Audience provides its clients access to millions of research participants who are pre-screened and highly qualified to participate in a variety of research initiatives of any level of specificity. We have more than 10 specialty panels developed and managed in-house, including veterinarians, pet owners, millennials, physicians, and over 20 years of industry experience in research and data collection.

Fall Food + Drink Trends of 2018

September is upon us. With it comes sweater weather, pumpkin spice lattes, and hearty crock pot meals. Consumers are looking for warm comfort food and substantial drinks, and we are talking the top trends for fall 2018.

PACKAGING

Consumers are turning away from the traditional bottle packaging for wine. Fall brings football season and tailgating, and smart wine brands realize consumers want alternative options to the traditional beer. According to a recent report by Nielsen, millennials are more influenced (68%) by great package design than their older counterparts (54%). This difference is even more pronounced when it comes to alcohol purchases, for 74% of millennials compared to 57% of older consumers. When asked why they had recently switched brands, 22% of millennials reported favoring the new brand’s packaging, compared to one-third of older consumers. We can expect more wines in kegs, boxes and cans rather than the traditional bottles. Wine in more casual packaging fits in with marketing wine as an everyday drink, rather than a stuffy drink meant for a dinner party.

WHISKEY

Whiskey isn’t just your father’s drink anymore. According to the Distilled Spirits Council, sales of American whiskey grew 8% ($252 million to $3.4 billion in 2017). Consumers are putting away rosé for the fall and incorporating whiskey into their cocktails. Millennials, in particular, have shown more interest in whiskey this year, with 6% of millennial women and 18% of men favoring it. Beyond the cocktail, whiskey and bourbon popularity are growing for chefs as well, who are incorporating these into glazes and sauces.

PLANT-BASED

While chili has long been a staple for fall menus, vegan diets are gaining in popularity. This fall, consumers are looking to swap out meat for plant-based stews and soups. People over the age of 40 have increased their vegetable intake by 52%, and about 31% of people practice meat-free days, according to a report by The NPD Group.

QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection. Our Consumer Panel is carefully recruited to target all type of users, but also taking into consideration certain key industry trends, such as online store preference, physical store preference, actual systems, reasons to purchase, etc. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research. Contact us for your next research project: sample-projects@questionpro.com.

THE BEST INFOGRAPHICS OF AUGUST

August was a great month in data and these infographics do not disappoint. Need insight into wine? Or maybe you’re curious about sales and marketing efforts? Read on for all this and more.

1 — THE FLAVORS IN THE 10 MOST POPULAR WINES 

Want to sound smart at your next social gathering? Check out this infographic, which breaks down the flaors in the top 10 most popular wines. Now, please excuse me—I have a wine tasting to conduct.

 

2 — FEWER AMERICANS ARE DRIVING TO WORK

Great news for the environment: the number of Americans relying on their automobiles to get to work has dropped. In 2007, 85% of Americans drove themselves to work, while 6% shared a ride with someone else. The August 2018 edition of the survey found that the amount of Americans driving alone dropped to 77%, and amount of workers using mass transportation increased from 4 to 6%.

3 — FOOD WASTE IN THE U.S.

Now for some disappointing news: in the United States, we waste between 30-40% of our food supply. In 2017 alone, U.S. residents wasted $218 billion worth of food. This infographic gives great tips on what you can do to combat this wasteful epidemic.

4 — HOW CONTENT CAN TURN SALES & MARKETING INTO AN UNBEATABLE TEAM

Linkedin recently conducted a survey to see how sales and marketing professionals feel about the conjointed effort. 60% feel misalignment between sales and marketing can negatively impact financial performance. The answer? It may lie within this inforgraphic, and content marketing.

5 — HOW AUGMENTED REALITY IS CHANGING THE SELFIE GAME

Millions of selfies are taken every day, and 95% of millennials have taken at least one in their life. What was once considered narcissistic behavior is now an encouraged part of social media interaction. This infographic shows how AR (augmented reality)

 

 

QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection. Our Consumer Panel is carefully recruited to target all type of users, but also taking into consideration certain key industry trends, such as online store preference, physical store preference, actual systems, reasons to purchase, etc. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research. Contact us for your next research project: sample-projects@questionpro.com.

A Look At Labor Day: Infographic

Labor Day isn’t only the last long weekend of summer—it was started in New York City in 1882, when rival union leaders joined forces to protest unpair labor practices. While not all Americans know the history behind the date, they do appreciate a three-day-weekend to soak up the last vestiges of summer. Kick back, relax, and check out our infographic for interesting facts about this historical day, and why we celebrate it.

Are Cat Owners Happier Than Dog Owners?

Ahh, the age-old debate: dogs vs. cats. 36% of U.S. households own a dog, with 30% owning a cat. Interestingly, cat owners are more likely to own more than one cat, while the majority of dog owners keep it to one. Animals lovers feel very strongly about their choice in the cat/dog discussion being the right one, so which one wins?

WHICH IS SUPERIOR?

To determine which is the superior pet, let’s see how cats and dogs stack up. Cats have better vision, with their ability to see better in less light. Smell, however, goes to the dogs. Their ability to detect and distinguish odors is four times better than a cat’s. This one’s guaranteed to start a few arguments: intelligence. Cat owners argue that cats are smart enough to get people to take care of them while doing little more than purring in return. But when you start thinking about all the jobs dogs have been trained to do, from smelling malignant tumors to tracking criminals, they’re the clear winner.

MENTAL HEALTH

Those qualities are great, but do dogs and cats benefit their owners’ lives? The University of California released a report that found at owners to be more creative and anxious than dog owners, while dog owners were found to be more extroverted. Additionally, dog owners were found to be more agreeable, conscientious, and open, with lower levels of neuroticism.

PETS ARE POSITIVE

It has been increasingly accepted over the past decade that pet ownership, of any kind, has a positive effect on humans. A recent study found that pet owners were slightly happier than non-owners, more satisfied and have lower levels of negative emotion than non-owners. The National Institute of Health (NIH) found that playing with your pet increases the levels of feel-good chemicals like serotonin and dopamine in your brain. Additionally, pets are conversation starters, and can help you build your personal community. Pets give you the chance to meet other animal lovers at the vet, pet store, or training classes.    

PHYSICALLY BENEFICIAL

Dogs—and some cats!—love going on walks. Dogs require regular walks which forces you to be more physically active. One study followed 2,500 adults, ages 71 to 82, and found that those who took their dogs out regularly had more physical stamina—they walked faster and for longer periods of time, and have more mobility inside the house. While cats don’t stereotypically go for walks, they do like to play with cat toys and stay active.

QuestionPro Audience has more than 10 niche panels, including our veterinarian panel. Our vet panel is one of a handful in the continental U.S. and consists of more than 40,000 highly engaged, pre-screened veterinarians who provide critical insights. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients.

 

The Unspoken Addiction: Adult Screen Time

Teens and parents have finally found something they agree on: screen time usage. In a recent report, Pew Research found that 54% of U.S. teens say they spend too much time on their cellphones, and two-thirds of parents express concern over their teen’s screen time. This is not new news. But what isn’t discussed as frequently is adult screen time addiction.

PARENTAL CONTROLS

Teenagers aren’t the only ones glued to their phones. While the finger is often pointed at kids, tweens and teens and their screen time usage, adult usage flies under the radar. 90% of American adults own a cell phone, and 36% of parents reported feeling that they spend too much time on their phone. The report surveyed both teens and adults, and their answers were not too dissimilar. 44% of teens check their phone as soon as they wake up, compared to to 26% of parents. 15% of adults lose focus at work because they are checking their cell phone, while only 8% of teens lose focus in class. Another interesting point: 72% of parents feel their teen is distracted by their phone when having an in-person conversation, and 51% of teens feel the same about their parents. 50% of parents feel as if they have to respond to messages from other people immediately, and 58% of teens report feeling similarly.  

Cell phone addiction is not yet listed in the DSM-5 as an official addiction, but research has compared it to a gambling addiction. At least four of the signs and symptoms listed below are thought to comprise criteria for cell phone addiction:

-A need to use the cell phone more and more often in order to achieve the same desired effect.

-Persistent failed attempts to use cell phone less often.

-Preoccupation with smartphone use.

-Turns to cell phone when experiencing unwanted feelings such as anxiety or depression.

-Excessive use characterized by loss of sense of time.

-Has put a relationship or job at risk due to excessive cell phone use.

-Tolerance—need for the newest cell phone, more applications, or increased use.

-Withdrawal, when cell phone or network is unreachable.

While the focus has been on teen usage, the conversation is starting to broaden to include adults as well. Just as there are apps parents use to limit their teen’s screen time, parents need to lead through example and limit their own time.

QuestionPro Audience provides its clients access to millions of research participants who are pre-screened and highly qualified to participate in a variety of research initiatives of any level of specificity. With more than 10 specialty panels developed and managed in-house and over 20 years of industry experience in research and data collection, we can always find the right respondent to participate in your research. Click here to learn more.

Insight into Voter Sentiment

The 2020 presidential election will be here before we know it. After such a surprising and divisive 2016 election, there is more interest than ever into voter behaviors. While there has been a stereotype that “all millennials are liberal”, that may be changing. According to a recent study by Reuters, the Democratic party is losing support with millennials. While the majority still prefer the Democratic party over the Republican party, support has dropped over the past two years from 55% to 46%.

If you are looking for insight like this and more, look no further: QuestionPro Audience’s Registered Voter panel is what you need. The Registered Voter panel provides academic researchers, pollsters and campaign managers, among others, access to the first nationwide panel of likely voters to conduct online polling, ad testing, focus groups and in-depth interviewing among registered voters across the United States.

This dedicated panel harnesses the power of web, social media and mobile technology to address key industry challenges where traditional phone-based data collection has failed: speed, feasibility, accuracy and cost-effective research.

In addition to the Registered Voter panel, QuestionPro Audience has over 10 niche panels comprised of industry experts who are strategically recruited to participate in quantitative research and live discussions. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research.

Just a few of our niche panels:

  • Healthcare
  • Veterinarians
  • College students
  • General contractors
  • Small business owners
  • Frequent travelers
  • Consumer electronics and more

With industry knowledge and innovative tools, QuestionPro Audience always meets the rigorous demands of our clients. Contact us for your next research project: sample-projects@questionpro.com.

 

Millennials Are Changing the Wedding Industry

We know that millennials are getting married later in life, if at all, than previous generations. How many times have you heard a baby boomer say, “By 30, I had two kids and had bought a house”. Times have changed. Not only are millennials getting married in lower numbers, and at later years, they are changing everything the wedding industry  

SPENDING

Just because they’re getting married later in life, (average marrying age for brides is 29.2, grooms, 30.9) it doesn’t mean they’re not spending money. A study by The Knot found that the average cost of a wedding in 2017 was $33,391, with high spenders—those spending $60,000 or more—spending an average of $105,130. The spend per guest has increased from $194 in 2009 to $268 in 2017, while guest count has decreased, from 149 in 2009 to 136 in 2017.    

REGISTRIES

Gone are the days of registering at a department store for wedding china. Due to millennial’s more mature age when getting married, and the fact that many have also lived together prior to marriage, their registries are reflecting that. Many already have traditional gifts like cookware and linens, so they are using the opportunity to register cash towards meaningful experiences while on their honeymoon, or a big purchase like a home or car. In addition to this trend, millennials are also philanthropic. A recent study showed that Millennial guests want to offer a gift that gives back. The study found that people ages 18-39 are more likely to donate to a charity the couple has included on their registry, rather than buying a traditional gift.

UNCONVENTIONAL

Again, due to millennial’s later age when tying the knot, they know what they want. They aren’t looking for the cookie-cutter banquet hall experience for their big day. The Knot found that formal weddings have decreased (27% in 2009 to 17% in 2017), with more couples choosing non-traditional venues like barns, wineries, museums and parks.

TECHNOLOGY

Smartphones are making wedding planning easier for many couples, as usage increased from 89% in 2015 to 92% in 2017. While the most popular activity is browsing wedding gowns (65%), researching vendors (54%), using online planning tools (48%) and creating a personal wedding website (31%) are other top activities couples are doing on mobile. Additionally, couples are using technology to celebrate with their guests, by creating a custom wedding hashtag (64%), creating a Snapchat filter (23%), using drones to capture footage from above (10%) and using a photo-sharing app for guests to upload photos into one place (9%).

QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection. Our Consumer Panel is carefully recruited to target all type of users, but also taking into consideration certain key industry trends, such as online store preference, physical store preference, actual systems, reasons to purchase, etc. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research.

Research For Your Next Campaign Is Not Optional

Did you know that you only get one shot at interviewing for an on-air position at ESPN? Applicants hold off on submitting their tape until they feel it is absolutely perfect. If you had one chance at succeeding at something, whether at work or in your personal life, why wouldn’t you collect all the data and facts to ensure the best possible outcome? We say this because there are many companies that still aren’t using market research. They launch campaigns and new products, based on anecdotal information, on a wing and a prayer.

Don’t be like these companies.

Consumer insight is our jam. We eat, sleep, and breathe data. That said, we are your go-to for any and every type of respondent, no matter how small or niche. We gather 300 panel attributes on each member of our panels.

With more than 20 million respondents recruited and managed by QuestionPro, we help advertising and branding agencies tap into millions of consumers to provide feedback into various research initiatives such as:

-Creative Design

-Concept Testing

-Logo Design

-Video Review

-Ad Testing

 

QuestionPro Audience has over 10 niche panels comprised of industry experts who are strategically recruited to participate in quantitative research and live discussions. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research.

Just a few of our niche panels:

-Healthcare

-Veterinarians

-College students

-General contractors

-Registered voters

-Small business owners

-Frequent travelers

-Consumer electronics and more

With industry knowledge and innovative tools, QuestionPro Audience always meets the rigorous demands of our clients. Contact us for your next research project: sample-projects@questionpro.com.

Travel Trends of 2018

Amid low unemployment rates, travel and tourism is still one of the world’s fastest growing sectors, with bookings hitting close to $1.6 trillion in 2017, and expected to continue to grow in 2018. Did you take a summer getaway this year? Then you’re part of the 56% of Americans who planned to take a vacation during the upcoming summer months. Have an international trip planned this year? Europe, specifically London, is the top destination for Americans this year. Read our infographic below to learn more about 2018’s travel trends.