All posts by qSample

Why Smart Tech Companies are Focusing on Baby Boomers

There are currently about 75 million baby boomers (born between 1946 and 1964) in the U.S., and they are the fastest growing segment of technology consumers. Whereas millennials consume the trending technology and move on to the next, baby boomers are different. Once they find a brand that appeals to them, they are extremely brand loyal. Contrary to popular belief, they are not resistant to technology or social media (to the dismay of kids and grandchildren across the country), and according to a study conducted by Forrester Research, boomers actually spend more on technology than any other demographic. Baby boomers control 70% of disposable income, and smart companies are adapting technology to appeal to them. Here are three examples of how the tech industry is focusing on baby boomers.

CAREGIVING The caregiving market is expected to reach $72 billion by 2020, according to a report from AARP, with a total spend on caregiving from 2016 through 2020 expected to reach $279 billion. Many baby boomers are currently caring for elderly family members, which is an extremely taxing and difficult task. Technological advances make it easier for boomers to stay on top of their loved ones’ health issues. An app called Medisafe uses the Cloud to alert family members when someone misses a medication dose. Caregivers also have an option for keeping track of elderly loved ones who may have a tendency to wander off or become disoriented and lost—the GPS SmartSole is a wearable technology that uses a shoe insole to track the location of the wearer.

TRAVEL 84% of boomers book their travel online. This is no surprise since the advance of technology has made traveling easier for everyone. From researching, price comparison, and booking travel, it is all the click of a button away. According to AARP, baby boomers spend around $120 billion a year in travel. For the boomer who wants a more hands-on approach than the typical travel booking site, there is Lola, a travel company that provides on-demand, personal travel service through a smartphone app.

FITNESS Baby boomers are focused on staying healthy, and technology plays a large role in helping boomers achieve this goal to ensure a more active lifestyle and, ultimately, longer lifespan. Evelo, an electric bike company, targeted the boomer market and saw a surge in sales. Boris Mordkovich, CEO and Founder of Evelo, noticed the huge market potential because his own parents, who are baby boomers, found the electric bike extremely useful. The bike is popular because it allows the rider to control how much manpower is used, and is more gentle on joints than traditional bikes.

QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research.

5 Ways to Keep Survey Respondents Engaged

survey respondents

Surveys are powerful tools that businesses rely on to learn the motivations of consumers and gain insight into their feelings towards brands. However, if the participants are responding arbitrarily, the survey instrument may need some attention in order to get the actionable data necessary to make accurate decisions. It is important to keep survey respondents engaged in order to ensure a positive experience for both parties involved. It can be difficult to predict the level of participation you will receive, but by following these simple tips below, you should see improved response rates, with more relevant data and better ROI on your project.

KEEP IT SHORT One of the most common reasons for respondent drop-out is survey fatigue.  We conducted numerous research studies on this topic and found that close to 50% of survey respondents are okay spending an average of 5 minutes on a survey. However, only one-third did not show any sign of significant fatigue for completing surveys that are 10 minutes or longer.  Make sure every question you’re asking has a purpose, so you don’t waste your respondents’ time.

COMMUNICATE Set clear expectations of your survey respondents. Progress bars can help the survey respondent to understand where they are in the survey and motivate them to complete it. If you do have to conduct a longer survey, communicate the details, such as why this research is important to you and your organization and how long it will take them.

TEST Ensure the survey is tested over and over again to make sure it is free of programming errors. Good programming that eliminates redundant questions can help the respondent in completing the survey faster and ultimately result in better data quality for your research.

BE ENGAGING Keep the survey interesting—this will keep your survey respondents from wandering while completing your survey. Add variety to keep the survey appealing and engaging to your participants. The use of sliders, emojis and other attractive visuals can make the survey taking experience more enjoyable. Rather than the single select yes or no survey question, which also does not gain as much information from your respondent, consider asking “how”. For example, instead of “Did you like our service?” ask “How did you find our services?”. Phrasing the question this way will provide you detailed data, and allow the respondent to have a voice.

Are you ready for your next survey project? We can help! Contact us at sales@questionpro.com.

QuestionPro Audience is the leader in online and offline data collection with access to millions of pre-qualified respondents who participate in thousands of surveys daily. We provide our clients the necessary tools and expertise to conduct 360 degree survey solutions.

Our Top 5 Blogs of 2017

In 2017, QuestionPro Audience developed blogs, infographics, and data-based surveys filled with compelling information. If you missed them the first time, never fear! We have compiled a list of our top 5 blog posts for your reading pleasure. Enjoy!

Seven Sins to Avoid When Designing a Survey 5. The Seven Deadly Sins of Questionnaire Design

A year ago, we published a series of best practice for questionnaire development. This year, we would like to highlight some common mistakes that research practitioners should avoid, to ensure their data collection effort is…

 

The Landline Survey: An Antiquated Methodology 4. The Landline Survey: An Antiquated Methodology

Back in the 1990’s, virtually every household had a landline, and people would answer the phone and talk to survey research callers. However, times have changed, even though some researchers are stubborn about admitting the change.

 

Declaration of War? North Korea and What Americans Think About Recent Threats 3. Declaration of War? North Korea and What Americans Think About Recent Threats

QuestionPro Audience conducted a survey to understand what Americans think about this international crisis. Respondents were asked a series of questions to gauge their perception and attitude towards this much critical topic. Find the full research inside.

 

  2. iPhone X – Are Consumers Willing to Pay?

Unless you’ve been living under a rock for the past decade, you’ve heard of, used, and/or own an Apple product. When Apple first debuted the iPhone in 2007, it revolutionized smartphones and changed the industry.

 Lies And The Lying — Survey Takers Who Tell Them 1. Lies and the Lying Survey Takers Who Them 

Ok, I couldn’t help myself here. I’m playing off the title of a great satirical book by Al Franken, a comedian who later became the Democratic Senator for the State of Minnesota. According to the…

Why Is Your Company Not Conducting Market Research

The continuous flow of information has rapidly changed today’s digital environment and ideation exchange between businesses. This, in turn, has altered economies and technologies, as well as driven companies to expand their research horizons. While market research has proven to be an effective tool, not all businesses are convinced about the accuracy and value that it provides. Companies large and small all require accurate and timely information in order to meet market demands and stay ahead of the game.

The goal of market research is to equip companies with the information needed to conduct business decisions ranging from product development, to product placement, and everything in between. Why, then, is market research not at the forefront of their strategies?

Predicting outcomes is a strong part of any business decision; however, without the right information a company can’t properly prepare nor decide the next step for the business. The biggest misconception in the market research sector is that marketing activities should stay within the marketing department, consequently creating a narrow view and limiting the capabilities of research. Strictly speaking, marketing strategies should be used for marketing decision however, these processes are not solely for marketing activities. Instead, they contribute in the decision-making process company wide.

Market research takes a variety of forms and is generally divided into two categories: primary and secondary research. Primary research answers specific questions whereas secondary research provides broad information. Unfortunately, because some companies question the value and benefits of conducting research, as well as the validity of the information, it fails to meet full potential. In other instances, companies do not have the necessary budget to conduct market research. Because of this, these circumstances have triggered a negative and complicated conception of research.

Looking into specifics, we have primary research tactics, which involve the design and implementation of original research where data is collected to answer specific questions. Why is this so important? The advantage that this creates for business entities is a game changer. It allows them to gather information directly correlated with their operations not general information that applies to the industry or other businesses. An effective way to conduct primary research is by using an online panel provider, which provides a sample of respondents.  The respondents used for panels are pre-screened and double opted-in to participate in a wide range of research studies. Surveys are the main tool used to collect the data of a specific sample. Online panels provide accessibility and efficiency when trying to reach specific audiences. The ability to tailor research to a company’s specific needs maximizes the advantages of using online panels. Understanding the impact of the data collection process for business decisions will change the misconception of market research as a secondary tool in the decision-making process.

From developing a strong new product to determining employee satisfaction, market research can be used to obtain a deeper understanding of operational and day-to-day business activities; making it a must have for strong industry players. Integrating market research relies heavily on details such as organizational culture, financial implications and the urgency with which data is required. While these tend to diminish the number of companies implementing market research, businesses must remember that market research is made to accommodate businesses from diverse backgrounds and sizes; it’s tiers working as a well structured unit made to improve companies throughout.

Refusing to use market research as a decision-making tool leads to misconceptions, misleading outcomes and erroneous business transactions that can greatly impact capital. In order to ensure that your business is successful and stay at the forefront of today’s fast paced environment, market research needs to be your go-to tool and you won’t be left behind.

Whether or not is used depends on the culture of the organization, the financial implications and the speed with which a result is required; however, market research has several tiers that are able to accommodate the needs of a business. Neglecting the use of market research as a decision-making tool leads to possible misleading outcomes and erroneous business decisions that can greatly impact a business’s capital. In order for business to be successful and stay current in today’s fast paced environment market research needs to be conducted to aid in the business decision process.

Market research has a myriad of applications. From product development, to determining employee satisfaction, it can be used to obtain a deeper understanding of operational and day-to-day business activities.