All posts by qSample

Lorem Ipsum es simplemente el texto de relleno de las imprentas y archivos de texto. Lorem Ipsum ha sido el texto de relleno estándar de las industrias desde el año 1500, cuando un impresor (N. del T. persona que se dedica a la imprenta) desconocido usó una galería de textos y los mezcló de tal manera qu

Tracking Medical Information With 10 Smartphone Apps!

These days it seems that there’s an app for everything. Many of these, like the electric razor app, which displays an electric razor while causing the phone to vibrate, are pointless fun, others however, can have a great deal of practical use.

There’s no doubt about it, smartphones and wearables have opened many possibilities for users on the go, and one of the most important fields that’s integrating smart technology is medicine. Medical apps make managing illnesses like diabetes much simpler than in the past, and with hundreds of thousands of options being released each year, patients have more selection than ever to track their progress. There are plenty of smartphone apps that can help keep their diagnosis under control by allowing users to record and track blood glucose levels, connect with others, track food intake, and send all the data directly to their doctors. Here are ten great apps for diabetics!

1. Glooko (iPhone, Android): Allows diabetics to upload glucose readings directly from their meter. Users can download readings from multiple meters to create one logbook. The app comes with a built in food database, so users can input their meals, and it allows them to a variety of ways to view trends.

2. Glucose Buddy (iPhone and Android): Users can log their blood glucose levels, food, insulin dosages, activities, A1C, blood pressure and weight. This app allows users to set reminders to check their glucose levels.

3. Diabetes App (iPhone): Allows users to input all of their diabetes related data. Diabetics can budget their carbohydrate allowance. Also users can link their app with their Twitter feed.

4. Social Diabetes (Android): For those diagnosed with Diabetes Type 1. It allows users to input their glucose levels. After eating a meal, the app will tell those users how much insulin they need to take. There are plenty of graphs that show glucose and A1C levels over time. This app also has a social feature. Users can connect with others of the same diagnosis for encouragement.

5. Diabetes Plus (Android): Users can input their blood glucose levels, dosage of insulin, carbohydrates, activities, blood pressure, pulse, weight, and notes. Users can define their target glucose range and will be notified if they are under or over their target. It also calculates the average of glucose levels, A1C, and average dosage. Users can also print the information directly from their smartphones.

6. My Diabetes (Android): Logs data such as glucose levels, insulin, medications, carbohydrates, notes and time categories. The app tracks and graphs weight, blood pressure, pulse, A1C, cholesterol, ketones, and physical activities. It also calculates the correct insulin dosage and carbohydrate intake.

7. On Track Diabetes (iPhone, Android): Users can track blood glucose, A1c, food, and weight. Categories can be edited or added to suit users’ needs, and it creates detailed graphs that can be shared with their physician.

8. Diabetes Companion (Android): Like most apps, users can track their glucose levels, A1c, weight, and blood pressure. The app creates useful graphs and provides data analysis, and unlike other apps, it provides users with engaging challenges.

9. Diabetes Connect (iPhone, Android): Diabetes can record all of their diabetes-related data. Their data can be synced across multiple devices, and users can also view their data on the web. This app is suitable for both Type 1 and Type 2 diabetes.

10. SiDiary Diabetes Management (Android): Allows users to sync their data with their web profiles. The app tracks all diabetes-related data, like blood glucose levels, A1c, medications, and weight.

What our Pets Say about our Personality

The age old battle between pet owners always comes down to which animal is better: a cat or a dog? A recent study found that the answer may depend on the personality of the owner, and that there really is a difference between people who identify themselves as “dog people and “cat people.”

The study from Carroll University suggests that “dog people” are energetic and outgoing, while “cat people” are introverted and sensitive. They found that, “dog people are more likely to conform to the rules, while “cat people” tend to be non-conformists.

However, just because a person owns a cat doesn’t necessarily mean that they’re introverted or nonconformist. The study ultimately concludes that people who identify as a “cat person” are more introverted and likely to enjoy spending more time at home, which makes owning a cat attractive. They may be drawn to cats’ independent nature, while energetic people are attracted to owning dogs, because they like being outside and they can take a dog along with them.

Just as there are personality differences between cat and dog owners, there are regional differences between the two groups.. As the map below shows, cat owners are more likely to live in the northeast, while dog owners are more likely to live in the south. If the map looks slightly familiar, it’s because where cat and dog owners live, falls in line with the electoral map of the 2012 presidential race.

What do our pets say about our personality

States with the highest number of owned cats



2012 Presidential election map











Like previous studies have suggested, personality may dictate their political preferences. Those who believe in closely following the rules are more likely to identify as conservative, whereas, those considered open and non-conformist are more likely to identify as liberal. Those same personality characteristics explain why some people are “cat people” and others are “dog people.” A study published by the American Veterinarian Medical Association found that red states have the highest rates of dog ownership, while blue states have the highest rate of cat ownership.

According to the Humane Society of the United States, 164 million households owned pets in 2012. Roughly 62 percent of all American households own at least one pet. The HSUS states that 83.3 million owned dogs, which was edged out by the 95.6 million that owned cats.

With millions of cats and dogs owned by U.S. residents, 41 percent of veterinarians see more than 50 pets in a typical week. They typically work from 40 to 50 hours a week, according to a poll of qSample’s veterinary panel.

Personality traits not only dictate our political leanings, but our choice in pets as well.


Getting a Greater ROI from Google Adwords

You heard about how about other businesses generating a lot of sales by using Google Adwords, and so you’ve invested the time and money into creating a Google Adwords account. Your goal was to generate more sales leads, so that your sales team could convert those leads into sales. But you haven’t seen an uptick paid search leads, or the leads that you have received didn’t translate into sales.

If this sounds familiar, then you are doing something wrong.

Before you give up, here are a couple of good reasons to try it again.
• According to Google, 97 percent of Internet users searched on line for local products and services.
• Google’s search engine provided $111 billion in economic activity in 2013.

So, how do you get the impact you need from PPC?
Ad campaigns are always a work in progress
You should log into your PPC account on a regular basis. It’s easy to set up a PPC campaign and then forget, but that’s harmful to your goals of generating more leads. You must always test your ad campaigns.

If PPC isn’t working for you, then look at your keywords. Are too many Internet searchers, who are not your target audience, clicking on your ads? Consider changing your keywords. With Adwords, you can check which keywords your competitor might be using. If your keywords are too broad, consider using phrase matches or exact matches.

You should also use negative keywords. For example, if you sell women’s high heels only, consider using the negative keyword running, so that searchers who are looking for women’s running shoes aren’t clicking on your ads. Consider creating multiple ads with different keywords or phrases, and then track which keywords or phrases are working. Delete the keywords or phrases that aren’t working.

Also check to see who is clicking on your ads. Is it searchers outside of your target geographic range? For example, if you are looking for leads in Chicago, but are receiving clicks on your ads from New York, narrow your location target. Remember you are paying for each click on your ad. You want to make sure that the right people are clicking on your links.

Go Mobile
Seventy percent of mobile searchers call a business directly from Google search. Adwords allows you advertise on mobile sites and mobile apps that use Internet advertising. That means searchers can find your business and call you, which can generate sales.

Check Out the Competition
Checking out how your competition is using their Ads will help you as well. For example, if a competitor is advertising a really low price, your ad can mention that you can provide a higher quality service that your competitor can’t provide for that low price.

Add Extensions
Consider adding extensions your ads. This could include phone numbers, links, and addresses. Remember, 70 percent of mobile searchers call a business directly from Google search. If providing a number of links, make sure to create different landing pages for each link. If a customer is looking for a certain service, then sending them to homepage isn’t helpful. What would be helpful is to send the potential customer to a page that describes the service and provides a telephone number or requires that they fill out a contact form.

Integrate with CRM
Don’t just track your Click-Through-Rate with your PPC program. Integrate PPC with your CRM, so that you know which keywords lead to sales. Based on that information, tweak your PPC keywords and that should lead to more clicks from your target audience.

Use the Google Display Network
AdWords works because the potential consumer is searching for what they need or want. Ads are tailored for those types of searchers. But what about the consumer or business decision makers who aren’t searching for your product? How can you get their attention and lead them to a call to action?

Use the Google Display Network. Website owners can choose to have ads displayed on their websites. They generate revenue whenever a viewer clicks on those displayed ads. How is this beneficial to you? Here’s an example. A business is selling email software that competes directly with Microsoft Outlook. Using the Google Display Network, his ads show on a forum about troubleshooting Outlook problems. In this example, the business has reached potential customers, who weren’t even considering this product, and since it is a forum about troubleshooting problems with Outlook, the business’s ad text can point out the product’s simplicity.

Multiple Products or Services need separate campaigns
There is no one size fits all for PPC advertising. Each product or service needs its own ad campaign, and each of those ad campaigns should have their own landing page. If you offer more than one product or service, you want as many as customers as possible clicking on your ads. One way to do that is to advertise all of your products and services separately. Suppose two people are searching for one of your products or services and they want to buy different products or services. If you have an ad that only targets one product or services, then you just lost a sales lead because one of the two didn’t see your ad campaign for the product they searched for because that ad didn’t exist.

In conclusion, PPC advertising can work for you, but only if you are willing to work at it. PPC advertising is a work in progress. Sometimes it won’t work for business in the short run, but with a little knowledge and a little tweaking, you can make AdWords generate more sales leads for your business.

Links:  (Google Economic Impact Report 2013) (Search Engine Land) (comScore)
Boosting Sales Leads Pay-Per-Click Advertising

Advantages and Disadvantages of Mobile Surveys

Smartphones. Almost everyone has one. According to comScore, smartphones made up 67 percent of the mobile market. If you have ever been on a busy train or bus, you’ve seen plenty of people whip out their iPhones or other smartphones to text, update their Facebook and Twitter status, play those delightfully addictive games, listen to music and even watch videos. Of course, people also use still their smartphones to talk.

The market research industry has followed suit with 41 percent of  research suppliers choosing mobile surveys (based on the Winter 2014 GreenBook Research Industry Trends report). There are some advantages for mobile surveys compared to online surveys, but there are disadvantages that can limit the usefulness of such surveys as well.


      1. Mobile surveys may be the best way to reach audiences who frequently use their smartphones, which are typically Millenials and business people.
      2. Mobile surveys are easy to administer by sending the target audience an email with a link to download an app or the survey can be developed specifically for mobile Internet.
      3. By using a smartphones GPS, researchers can determine if the intended respondent is the person actually taking the survey, and be assured that it’s not a “bot” or “spyder” program.
      4. Mobile surveys are more versatile than online surveys in that respondents can send pictures, record their voice, or write notes/diaries all on their smartphone. This is especially helpful if the survey requires the respondent to complete specific tasks.
      5. Researchers using mobile surveys can get real-time or local input. The supplier doesn’t have to wait until the respondent logs into a computer. The surveys can be completed, for example, while the respondent is on the train, taking a walk, or waiting for their food to arrive at a restaurant.


        1. Mobile survey applications must be made suitable for a variety of smartphones. From iPhones to Android phones to Windows phones, and now the new Amazon Fire, there are many different operating systems, and a mobile app has to be made for each one, if researchers want a less skewed sample. There are also several tablets  currently on the market, and most of them have different operating systems. Mobile survey applications must also be made suitable for different versions of those systems.
        2. Mobile surveys are not suitable for lengthy or complex questions. Because a respondent can complete a survey at a time of their own choosing, a lengthy or complex survey can be daunting to a respondent who may become bored. Because we can use smartphones to multitask, respondents can become easily distracted by a game, text messages, phone calls, and other apps. They may never complete the survey.
        3. Researchers and developers should also be aware of the file size of  survey applications. Smartphones have limited hard drive space. With all of the different apps, pictures, videos, and music, a large app may not fit on the smartphone or a file too big may take up too many of the smartphones resources and cause problems. Respondents may never complete the survey and delete the app instead.
        4. Most importantly, researchers have to think about network speed and availability. People living in large cities are more likely to have better network coverage than a person living in the Adirondacks of upstate New York. Data coverage is different from voice coverage. So while there may be an area with great voice coverage, that area may be lacking in data coverage. This could potentially skew sample towards respondents who live in areas with better network coverage.
        5. Speaking of skewed results, some target audiences may not even have a smartphone or a data plan due to economic constraints. In general population surveys, the results could definitely be skewed to more affluent and/or younger audiences.

Mobile Surveys Advantages and disavantages

Before conducting a survey, researchers should take into account the advantages and disadvantages of the survey. Next they should ask themselves if using a mobile survey will achieve their goals. For researchers conducting a survey for a target audience of condo owners living in large cities, a mobile survey is applicable. However, if the researchers’ target audience is upstate New York homeowners, then a mobile survey might not be the best choice.