They say there is no such thing as a free lunch. However, in our hallowed digital age there exists plenty of free hacks when you need support or an extra angle. This includes market research.
These hacks might be more and more necessary. In a recent Greenbook post, researcher Neil Cole explains the why and how market research budgets are being sliced across the very world. In essence, companies have a tendency to slice the long-term (sound research on a brand) and keep the short-term (sales, broader marketing, advertising). So it’s safe the say that market research hacks could be useful until the common wisdom (if you want to call it that) shifts and companies once again invest fully in market research. Of course these free tools are useful for smaller companies or virgin startups.
Therefore, we present you our latest infographic, 4 Free Market Research Tools, based on our article 15 Free Market Research Tools & Resources. We hope you find the means for more quality data and branding in either of these sources (and maybe more money for lunch or department budgets):
Download this infographic.