October 20, 2016

The Death of the Cable Box and What that Means for the Consumers

By qSample on October 20, 2016


In the late 1940s, John Walson bolted an antenna to a utility pole, ran the signal through a booster and strung it all together with coaxial cable; that moment was the birth of cable television. The booster later became known as the cable box. Walson extended this service and began to charge locals $2 a month for this television service. Cable

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October 20, 2016

The Right Place and Right Time: The Google Pixel Launches

By qSample on October 20, 2016


  Since the first release in 2007, the iPhone has become the world’s most popular smart phones – selling more than 800 million devices worldwide. Nine years later, Apple has kept the innovative trend, by introducing a series of new models of the iPhone, each with new cutting-edge features. Apple’s latest edition, the iPhone 7, boasts new specs such as its

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October 10, 2016

United or Divided States of America: qSample Survey Gauges the Public Response to the Kaepernick Protest

By Ellandrea Mckissack on October 10, 2016

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What started as a silent solo protest has snowballed into a national stance against racial inequalities and social injustices in America.  On August 14, 2016 Colin Kaepernick, San Francisco 49ers quarterback, sat  down during the national anthem in the team’s first pre- season game.  His actions did not gain attention until the third pre-season game when Jennifer Lee, a producer

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October 03, 2016

Mixing Smart Phones with Fitness this Fall

By Ellandrea Mckissack on October 03, 2016

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  As the temperature drops, unfortunately, activity levels  tend to drop with it.  The motivation to achieve the best summer body gets buried under layers of sweaters and an over-sized jacket. According to a Gallup research study conducted in 2015, June is the most active month for Americans with a decrease in reported physical activity the second half of the

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September 30, 2016

Are Mobile Applications Changing Fashion Week?

By Andrea Sanchez on September 30, 2016


  In this day and age, smartphones are exponentially driving digital media usage. Photo centric applications such as Instagram and Snapchat have contributed to this revolution by creating new ways for users to share information.According to DigitalGov, 23% of millennials only use mobile deivices while the remaining 77% use multiple devices. This indicates that millennial is the generation with higher

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September 21, 2016

2016 Presidential Election Infographic

By Rudly Raphael on September 21, 2016

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  American voters are heading to the polls in November to determine for the 58th time their country’s president for the next 4 years. While presidential elections are known to provide good theatre, the 2016 Presidential Election has been filled with some interesting twists and turns, and is undoubtedly one for the ages. The Republican nominee, Donald Trump, whose loose

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September 08, 2016

2016 Presidential Election Survey

By qSample on September 08, 2016


  A new poll conducted by qSample among likely voters shows that Hillary Clinton is maintaining a slight lead (40% to 37%) in the presidential race. While this is good news for Secretary Clinton, the data also shows that Donald Trump is closing the gap and gaining momentum in key battleground states like Florida. More than 400 respondents participated in

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August 15, 2016

Does your business have good online reviews? [Survey Data]

By qSample on August 15, 2016

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  We recently conducted a survey with our general consumer panel to explore consumer’s online decision-making process, in which over 320 respondents participated in the survey. The findings reveal that the majority of respondents find online review to be a critical piece to their purchasing decision. Respondents who participated in the survey fall in the following demographic bracket: – Male

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August 10, 2016

Preventive Health Survey [Infographic]

By qSample on August 10, 2016

qSample conducted a survey with its general consumer panel to gauge consumer’s behavior on the topic of “preventive health”. More than 314 respondents participated in the survey. We summarized the findings of the survey report in the infographic below:      

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August 04, 2016

Alumni Series: Tech

By qSample on August 04, 2016


qSample surveyed alumni from Harvard, Princeton, Brown, Cornell, UPenn, Yale, Dartmouth, and UChicago to find out what their purchase preferences for technology products are like. Below is a summary of the findings:

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