September 12, 2014

How to Find your Target Audience

By Jennifer Jones on September 12, 2014

Four Steps to finding your target audience

Finding the target audience is one of the most important tasks marketers must complete in order to effectively market products and services. Unfortunately, some marketers do not take the time to find their target audience, or they targeted the wrong audience. This usually will result in failed marketing campaigns. qSample, a research and data collection firm, compiled a comprehensive step-by-step

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September 09, 2014

Voters: Anatomy of a Battleground Area

By Connor Duffey on September 09, 2014

voters: anatomy of a battlegrounnd area

A staple of any contended election year can be found in the form of non-stop attention grabbing political ads. The frequency in which a specific audience is inundated with these ads is always dependent upon how close various political races are. Not too many counties in the United States are more exposed to political ads than Orange County Florida. Orange

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August 26, 2014

Time Management

By Jennifer Jones on August 26, 2014

Time Management

    We try, and try, to get it all done, but sometimes, at the end of the day, some tasks go unfinished. When it comes to social media marketing, our tasks are plenty, and the days are short. How can we better manage our time so we can get it all done? The trick is adopting better time management

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August 22, 2014

Tracking Medical Information With 10 Smartphone Apps!

By Jennifer Jones on August 22, 2014

Medical Apps Featured

These days it seems that there’s an app for everything. Many of these, like the electric razor app, which displays an electric razor while causing the phone to vibrate, are pointless fun, others however, can have a great deal of practical use. There’s no doubt about it, smartphones and wearables have opened many possibilities for users on the go, and

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August 20, 2014

The Advantages, Opportunities, and Challenges of Mobile Consumerism

By Timothy Snyder on August 20, 2014

Mobile Consumers

The modern retail store isn’t built of brick and mortar. It’s made of menus, descriptions, reviews, links, and a search bar. Most importantly of all, consumers don’t walk into a modern store. They carry it with them in their pockets. With 53 percent of Americans owning smartphones, and the same percent having shopping/retail apps according to Nielson, mobile consumerism is

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August 14, 2014

Online Political Polls Catching On?

By Connor Duffey on August 14, 2014

voting

As Americans’ modes of communication are continually changing, the techniques/methods that produce the most accurate polls are changing as well. At qSample, we have to stay on top of the latest political polling techniques in order to get the most accurate results when election season comes around, which is just around the corner   In 2012’s presidential election, a number

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August 13, 2014

What our Pets Say about our Personality

By Jennifer Jones on August 13, 2014

What do our pets say about our personality?

The age old battle between pet owners always comes down to which animal is better: a cat or a dog? A recent study found that the answer may depend on the personality of the owner, and that there really is a difference between people who identify themselves as “dog people and “cat people.” The study from Carroll University suggests that

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August 12, 2014

Viral Content: The Secrets and the Science

By Timothy Snyder on August 12, 2014

Viral Content

Viral content is extraordinarily powerful. Often, an article or image that cost virtually nothing to make can gain the attention of millions of people, simply by being shared by them, but what makes content, “go viral”? What is it about cat videos and memes that convinces people to share them with everyone they know? From unpopular teens, to the most

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August 08, 2014

Ten Essential Gadgets For Students

By Timothy Snyder on August 08, 2014

Back to School Gadgets featured

It’s August, and that means the fall semester is coming up fast. Parents and students are shopping for school supplies, but with so many options for technology, many can get lost as to what they’ll really need. Luckily qSample compiled a list of 10 essential gadgets for college, and created this infographic:

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August 06, 2014

Getting a Greater ROI from Google Adwords

By Jennifer Jones on August 06, 2014

Boosting Sales Leads Pay-Per-Click Advertising featured

You heard about how about other businesses generating a lot of sales by using Google Adwords, and so you’ve invested the time and money into creating a Google Adwords account. Your goal was to generate more sales leads, so that your sales team could convert those leads into sales. But you haven’t seen an uptick paid search leads, or the

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