November 24, 2015

Consumers Not Jolly About Shopping This Holiday Season (qSample Study)

By qSample on November 24, 2015

Santa Claus asleep by a pile of gifts

  It’s getting to look a lot like Christmas…at least in the minds of retailers eager to race into the black as the Holiday Season gears up. With a seemingly improving economy, many businesses expect a robust increase in sales this year. Will their Yule wishes be granted? Not likely, based on qSample’s syndicated study. Christmas shoppers appear to be

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November 19, 2015

Quiz: Are You A Market Research Expert?

By Miguel Conner on November 19, 2015

Are you a market research expert.

  There’s no doubt your data surfing and number-grinding have produced stellar results for your company or client. There’s no doubt that your qualitative Sauron-eye has continually mined the deepest shafts of your focus groups’ subconscious. But are you a Market Research Expert? Do you know the system as well as the history? Do you thrive in the backend of

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November 17, 2015

The Father of Market Research

By Miguel Conner on November 17, 2015

Picture of Edward Bernays before digital numbers and an observing eye

  In Freud and the Intriguing History of Focus Groups, I detailed the life and influence of Ernest Dichter—a patriarch of qualitative research and chief father of the focus group. As the title of the article indicated, Dichter was greatly informed by Sigmund Freud; and that shaped many modern notions of market research. There is another figure who arguably towers

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November 12, 2015

Baby Boomers Love Social Media And Tech (Video & Infographic)

By Miguel Conner on November 12, 2015

Elderly couple using smartphone for a selfie

One of the enemies of market research could easily be conventional wisdom. Perception becomes reality often in the public flow, but that reality is far removed from accurate data. That is how we got the Edsel, Pepsi Clear, Robin Thicke and other poorly-researched products that at one point just seemed…conventionally wise? At qSample, our research has combatted conventional wisdom for

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November 09, 2015

The Five Greatest Survey Questions Ever

By Miguel Conner on November 09, 2015

greatest questions for online survey

Author Thomas Pynchon wrote: “If they can get you asking the wrong questions, they don’t have to worry about answers.” This quote is socially charged. Nevertheless, in this or any event, market research comes to the rescue. Asking the right question is central to the industry—part of the continued epic of understanding the intimate desires and motivations of various demographics. qSample has provided research on

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October 29, 2015

Infographic: The Mental Dangers of Being Online (too much…)

By Miguel Conner on October 29, 2015

The Mental Dangers of Being Online

Not a month goes by without some study on the hazards of surfing the stormy online seas. The warnings go that being online may be as damaging as the abuse of alcohol, sugar or Netflix. But is it true, or as with caffeine the pendulum will swing in scientific studies? Neither. The internet is a medium, and thus it’s intrinsically

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October 27, 2015

The Growing Idealism of Ivy League Graduates

By Miguel Conner on October 27, 2015

Group of executives under a glowing Ivy League Banner

A famous quote misattributed to Winston Churchill goes: “If you’re not a liberal when you’re 25, you have no heart. If you’re not a conservative by the time you’re 35, you have no brain.” That might not be the case, though, when it comes Ivy League graduates. These noted alumni may not be more liberal, in a conventional sense. However, a

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October 22, 2015

Homebuyers Are Green For Green Homes (SlideShare)

By Miguel Conner on October 22, 2015

Woman underneath drawing of house in green landscape

Buying Green has been a popular trend for decades, even if the term isn’t universally agreed upon or even understood. According to research, both secondary and qSample’s primary, homeowners and homebuyers can define Green. And they want it more than ever when it comes to living arrangements. This includes various demographics, including the spectrums of baby boomers and millennials. These

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October 19, 2015

What Are The Odds Of Randomly Meeting Someone You Know?

By Miguel Conner on October 19, 2015

The odds of randomly meeting someone you know

I live in Chicago, along with close to three million other meat machines, 11 million if you include the proverbial Chicagoland area. I go through periods where it’s not uncommon to run into people I know, downtown and beyond. We meet at varied places like a bus stop on State Street or walking down La Salle Avenue near the Daley

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October 15, 2015

Infographic: 3 Aspects Of A Valid Online Survey

By Miguel Conner on October 15, 2015

3 Aspects of  a Valid Online Survey

Simplicity and validity. Those two elements make life vibrant, and they pertain to market research. Let’s add visual, and with that trinity your research can potentially be nicely rewarding. This may seem poetic overkill when it comes to online surveys, but it’s actually essential. As qSample has presented, online survey responses rates are lower than ever, with some studies showing

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