May 12, 2017

Why Is Your Company Not Conducting Market Research

By qSample on May 12, 2017

The continuous flow of information has rapidly changed today’s digital environment and ideation exchange between businesses. This, in turn, has altered economies and technologies, as well as driven companies to expand their research horizons. While market research has proven to be an effective tool, not all businesses are convinced about the accuracy and value that it provides. Companies large and

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April 13, 2017

Lies and The Lying Survey Respondents Who Tell Them

By Rudly Raphael on April 13, 2017

Ok, I couldn’t help myself here. I’m playing off the title of a great satirical book by Al Franken, a comedian who later became the Democratic Senator for the State of Minnesota. According to the experts, and Franken would agree, we’re all a bunch of liars.  If  you don’t believe me, google it.  The only item in dispute is the

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April 04, 2017

How Young Professionals Affect The Alcohol Industry [Infographic]

By qSample on April 04, 2017

As millennials come to age, numerous sectors such as the alcoholic beverage industry are seeing major consumption changes.The professional millennial cohort is the agent of change in this industry.The social work culture with after hours drinks are the new norm for this non-materialistic generation. The digital natives are constantly sharing their life experiences through social media channels and these experiences

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March 13, 2017

How to Improve Data Quality for Your Research [WEBINAR]

By qSample on March 13, 2017

Numerous industry reports have consistently shown that, in comparison to other research methodologies, online research remains the dominant methodology of choice for research practitioners. With nearly 90% of the US population online, followed by 76% in Europe, it’s no surprise why online data collection remains king. When it comes to eCommerce, online sales are projected to reach $523 billion in

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March 07, 2017

Elevating In-Store Customer Experience with Market Research

By qSample on March 07, 2017

Consumers enter a store and hear the sound of music, smell a fresh cologne, and see floral displays paired with the latest spring garments. These elements that enhance the shopping experience have been sewn into the fabric of the retail industry and better known as “retailtainment.” In George Ritzer’s Enchanting a Disenchanted World: Revolutionizing the Means of Consumption, the term

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March 01, 2017

Why do Pharmaceutical Companies Continually Fail to Recognize the Importance of Market Research?

By Guest Blogger on March 01, 2017

The first thing to consider when discussing the role of market research within the pharmaceutical industry is the time from a new drug being developed to when it gets into the local pharmacy.This is quite different from other consumer lead industries. In these industries, market research forms the basis for everything from product development to marketing. In the pharmaceutical industry,

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February 24, 2017

Three Reasons Start-ups Need to Invest in Market Research

By qSample on February 24, 2017

We are now in the period of innovations. Start-up businesses that offer social leverage, car rides, grocery delivery, and much more are skyrocketing. Everyday more new companies are emerging. However, what keeps a start-up company from stagnation is creativity and research. It is obvious that the product or service must have a unique edge to attract the client base, but

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February 23, 2017

Factors That Can Improve Your Data

By qSample on February 23, 2017

Over the past few years, technology has changed the way research data is collected. Since this, online data collection practices have increased in popularity due to the increased access to the internet. Consequently, online panels have become the main avenue to collect data about a specific audience. Data quality encompasses several aspects, one of which is research methodology. The way

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February 21, 2017

The State of Market Research

By qSample on February 21, 2017

In the late 1930s, curiosity struck John Gallup and he became interested in collecting public opinion. That was the beginning of the American Institute of Public Opinion, later known as the Gallup poll. This research institution conducts polls on a variety of topics but is well known for their political polling. The Gallup institution is centripetal in propelling the ongoing

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February 14, 2017

Take Valentine’s Day Marketing Off Autopilot

By qSample on February 14, 2017

The holiday marketing calendar seems to function on autopilot. After the last bit of discounted Christmas decorations are cleared from the shelves, Valentine’s Day candy and stuffed animals quickly furbish the “seasonal” aisle. Pink and red advertisements grace the windows of retail stores and pop-up Valentine’s’ Day ads for flower orders appear on our digital search screens. The turnover between

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