A year ago, we published a series of best practice for questionnaire development. This year, we would like to highlight some common mistakes that research practitioners should avoid, to ensure their data collection effort is not wasted. We are calling them The Seven Deadly Sins Of Questionnaire Design. The Seven Deadly Sins emerged from an ecclesiastic era, and since then

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Q2 is over and all of the chaos has, for now, died down. You rally all of your employees for townhall, as they’re ready to impress and show off their can-do attitudes. In reviewing your calendar, you realize a conference is approaching and you need your team to attend. Should you?* Conferences have become increasingly popular amongst businesses since 2010. Attendance has

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Emotional intelligence, although not to be confused with IQ or being emotional, is defined as the ability to be intelligent about your emotions. It consists of motivation, social skills, empathy, self-awareness and self-regulation. Numerous studies have shown that the brain is built to adapt in response to good or bad experiences more than any other organ in our body. In

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Guest Blogger:  Aditi Bhat On a warm Monday evening I am watching the sunset fading away into the mountains. ‘Wouldn’t it be lovely to stay on a vacation forever?’, I think to myself. While most of us wish the same, we all know that’s not happening anytime soon. But instead, how about using the Caribbean influence in your home and

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The continuous flow of information has rapidly changed today’s digital environment and ideation exchange between businesses. This, in turn, has altered economies and technologies, as well as driven companies to expand their research horizons. While market research has proven to be an effective tool, not all businesses are convinced about the accuracy and value that it provides. Companies large and

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Ok, I couldn’t help myself here. I’m playing off the title of a great satirical book by Al Franken, a comedian who later became the Democratic Senator for the State of Minnesota. According to the experts, and Franken would agree, we’re all a bunch of liars.  If  you don’t believe me, google it.  The only item in dispute is the

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As millennials come to age, numerous sectors such as the alcoholic beverage industry are seeing major consumption changes.The professional millennial cohort is the agent of change in this industry.The social work culture with after hours drinks are the new norm for this non-materialistic generation. The digital natives are constantly sharing their life experiences through social media channels and these experiences

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Numerous industry reports have consistently shown that, in comparison to other research methodologies, online research remains the dominant methodology of choice for research practitioners. With nearly 90% of the US population online, followed by 76% in Europe, it’s no surprise why online data collection remains king. When it comes to eCommerce, online sales are projected to reach $523 billion in

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Consumers enter a store and hear the sound of music, smell a fresh cologne, and see floral displays paired with the latest spring garments. These elements that enhance the shopping experience have been sewn into the fabric of the retail industry and better known as “retailtainment.” In George Ritzer’s Enchanting a Disenchanted World: Revolutionizing the Means of Consumption, the term

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The first thing to consider when discussing the role of market research within the pharmaceutical industry is the time from a new drug being developed to when it gets into the local pharmacy.This is quite different from other consumer lead industries. In these industries, market research forms the basis for everything from product development to marketing. In the pharmaceutical industry,

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