American voters are heading to the polls in November to determine for the 58th time their country’s president for the next 4 years. While presidential elections are known to provide good theatre, the 2016 Presidential Election has been filled with some interesting twists and turns, and is undoubtedly one for the ages. The Republican nominee, Donald Trump, whose loose

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  A new poll conducted by qSample among likely voters shows that Hillary Clinton is maintaining a slight lead (40% to 37%) in the presidential race. While this is good news for Secretary Clinton, the data also shows that Donald Trump is closing the gap and gaining momentum in key battleground states like Florida. More than 400 respondents participated in

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  We recently conducted a survey with our general consumer panel to explore consumer’s online decision-making process, in which over 320 respondents participated in the survey. The findings reveal that the majority of respondents find online review to be a critical piece to their purchasing decision. Respondents who participated in the survey fall in the following demographic bracket: – Male

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qSample conducted a survey with its general consumer panel to gauge consumer’s behavior on the topic of “preventive health”. More than 314 respondents participated in the survey. We summarized the findings of the survey report in the infographic below:      

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qSample surveyed alumni from Harvard, Princeton, Brown, Cornell, UPenn, Yale, Dartmouth, and UChicago to find out what their purchase preferences for technology products are like. Below is a summary of the findings:

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qSample and Alumni Reader Panel conducted a survey to discover health related trends of alumni of top national universities (please refer to the previous blog post for details regarding demographics). The findings from this survey will be divided into two blog segments: Part 1. Basic preventive health measures/healthy lifestyle Part 2. Spending habits on healthcare According to a 2016 study

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A survey was conducted by Alumni Reader Panel and qSample to investigate the buying habits of alumni of top national universities. 1,964 respondents completed the survey. Universities represented in this survey are: University of Chicago, Yale, University of Pennsylvania, Princeton, Harvard,  Dartmouth, Cornell, and Brown. Succeeding three charts summarize the demographics of the respondents by each school: In a bigger

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  Trustworthiness is a major player in brand sustainability. According to 2015 Nielsen Global Corporate Sustainability Report, 62% of global consumers reported that “brand trust” is the primary purchase decision driver. Of which, 72% are willing to pay a premium. Trust seems to act like a magical remedy to minimize the anxiety of risk-averse (or price-sensitive) consumers, which in turn

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  Power and flexibility of social media sites should not be undermined. Among many usage of these sites, the lesser known is that they serve as an emerging source of data for public health studies, including mental health (Schrading et al.). According to a study on domestic abuse disclosure on a social media site, Schrading et al. reported that this

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  Social Media may rule our lives, as qSample has demonstrated. Yet when it comes to marketing or simply engaging deeply with our audiences, email is the king of all internet media (as our president Rudly Raphael proved in his article The Dominance of Email). The queen might be text messaging. It’s often overlooked as an efficient form of marketing, according

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