December 17, 2014

How Much Control Do We Really Have Over What We Buy?

By Connor Duffey on December 17, 2014

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  While you’re looking for gifts for those special people in your life this holiday season, keep in mind that you’re constantly being manipulated by retailers who’ve studied every bit of consumer data, read every book, and consulted with psychology experts on the art of subconscious coercion.   How do they accomplish this? They attack your senses to sell you

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December 04, 2014

Spoiling Spot: Holiday Gifts for Pets

By Julie Blank on December 04, 2014

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Considering buying a Christmas stocking for your cat/dog? No need to question your sanity, you are far from alone. The overwhelming majority of pet owners say they treat their dogs and cats like family. Pet owners are projected to spend more than $5.5 billion on pet related gifts this holiday season, which is close to 10 percent of the total

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November 25, 2014

Millennials and Holiday Shopping

By Julie Blank on November 25, 2014

The National Retail Federation estimates that holiday sales will increase 4.1% this year or to a total of $616.9 billion. This includes in-store, direct-to-consumer, kiosk and online sales. If this number is correct, the 2014 shopping season could be the best one that retailers have seen in over a decade. With the number of stores open on Thanksgiving Day increasing,

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November 18, 2014

Breed and Behavior: You Can’t Change Nature, Even With Nurture

By Julie Blank on November 18, 2014

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  It’s the time of the year when Christmas lists are written and many children put a puppy on their wish list. According to the ASPCA, of the 3.9 million dogs entering shelters each year, approximately 35% are adopted, 31% are euthanized and 26% of dogs are returned to their owner. According to the American Humane Association, the most common reasons

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November 04, 2014

General Contractors & Brand Loyalty

By Julie Blank on November 04, 2014

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 By Connor Duffey When looking out into the consumer-driven world today, it’s rather easy to see why brands are more important now than ever. Brands are part psychology and part science brought together as an indelible sentimental mark rather than a trademark. All products have life cycles, brands outlive them. This attitude is echoed within the contractor world. Strong brand

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October 28, 2014

Cutting Costs on High Tech Gear and Electronics

By Julie Blank on October 28, 2014

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Consumers desire the latest electronics and high tech gear, but unfortunately cost can be prohibitive. Savvy consumers have blogs, websites and books dedicated to saving money both for the home and business. Here are a few non-traditional and creative ways to save money when it comes time to buy the needed items to outfit an office or the latest technology

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October 23, 2014

High Tech Solutions for Mobile Offices

By Julie Blank on October 23, 2014

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Offices are traditionally a sedentary place where business is conducted and your clients come to you for services. But for general contractors and those who work on job sites rather than in a traditional office, it can be difficult to maintain efficient technology.   Apple Pay Apple Pay launched this week and although it has some glitches, it allows people

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October 22, 2014

The Pro’s and Con’s of Surveys

By Julie Blank on October 22, 2014

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  Research professionals who have been in the business for years have seen survey popularity with consumers ebb and flow. When surveys were new, they were fun and it was easy to find survey participants to complete them. However, it became evident that survey data collection was becoming more and more challenging, due to other activities on the calendar that

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October 17, 2014

How High Tech Has Improved Halloween

By Julie Blank on October 17, 2014

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As we are constantly creating new ways for technology to improve our daily lives, routines, and ideas–it’s no surprise that technology has also upgraded our holidays. Halloween is no exception. No longer just the motion sensor in a candy bowl or a block of dry ice melting away slowly in a witch’s cauldron-this high tech Fall holiday now includes: Interactive

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October 16, 2014

Focus Group Evolution

By Julie Blank on October 16, 2014

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“After working with the team from qSample, we decided to move all our survey research to online, and now we are able to conduct research fast, with less expense, and with more accurate samples than ever.” Jim Kitchens, Ph. D, President of The Kitchens Group. After realizing that using online and mobile technology for gathering insight is more efficient and

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