July 07, 2015

The Rising Cost of Pet Care (and what to do about it)

By Miguel Conner on July 07, 2015

The Rising Cost of Pet Care

It is commonly said that everything that rises must come down. Unfortunately, that maxim does not seem to apply to the cost of living. This includes the ballooning rates of veterinarian care. A recent commentary from the Santa Fe New Mexican relayed fresh statistics on the cost of pet healthcare. These included: – According to a 2011 report by the

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July 01, 2015

Infographic of the Week: The Advantages of Mobile Research

By Miguel Conner on July 01, 2015

Advantages of Mobile Research

Online research is still the dominant data collection mode of choice. Yet as we enter the Mobile Era, mobile research is gaining favor with researchers for many purposes, beyond being suitable for segmentation or specificity projects. For many reasons we’ve detailed, mobile research should be considered as part of any qualitative or quantitative research strategy. That is the theme of

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June 30, 2015

The Science Behind Habitually Late People

By Miguel Conner on June 30, 2015

Man running late with giant clock in backdrop

Some people seem to be always late, no matter what the event or appointment. They’re like the Samuel L. Jackson character in Goodfellas, who is told by the Joe Pesci character that he’s always late and will even be late to his own funeral. Such individuals seem like an enigma to those who thrive to be punctual, a perverse art form from

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June 25, 2015

Infographic of the Week: The Negative Effects of Multitasking

By Miguel Conner on June 25, 2015

The Negative Effects of Multitasking

We revisit multitasking in this week’s infographic, based on previous primary and secondary research. Not only is multitasking psychologically eroding, it is bleeding money from the entire workforce. This research brought some blowback once it was posted on social media. Many mother’s reached out to me, claiming that it’s impossible to raise children without multitasking. As an active parent, I

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June 23, 2015

The Rise and Fall (and Rise) of the BlackBerry

By Miguel Conner on June 23, 2015

Iron Man with BlackBerry head fighting rising iPhones

One of my fascinations has always been how seemingly “too big to fail” companies actually fail. I’m not referring to collateral damage caused some bursting bubble as happened to so many tech companies at the turn of the century. It’s more of the rapid and (almost) unexpected plunge that occurred with such companies as Myspace, Groupon or Viddy—all once entrenched

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June 18, 2015

Infographic of the Week: All About Father’s Day

By Miguel Conner on June 18, 2015

Ending scene in Field of Dreams where Father and Son being to play catch

Father’s Day falls this year on the Summer Solstice, the orthodox start day of summer and longest day of the year. Father’s Day will certainly be a long day of celebration, at least in terms of commerce; it furthermore owns a long and rich history many are likely unaware of. This week’s infographic deals with all of this and more.

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June 16, 2015

The 7 Best Market Research Podcasts

By Miguel Conner on June 16, 2015

Best podcasts for market research

Mobile technology is rapidly transforming the business landscape. We have written extensively on its effects on market research and online survey methodologies. The rise of podcasting is another popular side effect. In 2014, podcast listening increased 25% in the U.S., while nearly 1 in 3 Americans reported listening to a podcast. In addition, the number of unique monthly podcast listeners

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June 11, 2015

Infographic of the Week: General Contractors & Mobile Technology

By Miguel Conner on June 11, 2015

Infographic of the Week

Many of us can surely hear the busy sounds of construction outside in these warm months. It’s certainly the sound of money to many. But what are the commercial habits of these hard-working contractors, especially in an age when commerce is vastly centered around mobile technology? Are they marketing online? Do they network on Facebook for bids? These and more

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June 09, 2015

New Studies Claim Survey “Trap Questions” are Questionable for Market Research

By Miguel Conner on June 09, 2015

Monty Python knights screaming at floating question marks that are "trap questions"

Two new studies indicate the conventional methodology of “trap questions” for online surveys may not be as effective as originally supposed. In fact, trap questions might have unforeseen results, according to both studies, and that is a notion that tends to unnerve the methodical market research industry. The findings came from a pair of University of Michigan studies on instructional

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June 04, 2015

Infographic of the Week: The Perfect Elevator Pitch

By Miguel Conner on June 04, 2015

Luke Skywalker and Darth Vader in an elevator not talking to each other

This week’s infographic takes you on a vertical trip to presenting the best possible (and sought after) elevator pitch. It’s based on our article Secrets to Crafting a Great Business Elevator Pitch, with new data and research. Perhaps you might not think this information is relevant to you, but the reality is that life is one big elevator ride and

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