In July 2017, North Korea announced that it had fired the first intercontinental ballistic missile capable of hitting the United States’ mainland. President Trump responded by using his favorite social media platform, claiming that the North Korean leader and its government had nothing better to do. Kim Jong-Un responded by accusing Trump of exhibiting “mentally deranged behavior.” The crisis has

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Back in the 1990’s, virtually every household had a landline, and people would answer the phone and talk to survey research callers. However, times have changed, even though some researchers are stubborn about admitting the change.  Landline households keep decreasing, while cell-phone only homes become the norm. To confirm the tendency (see National Center for Health Statistics1), QuestionPro Audience conducted

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If you haven’t been docked in a space lab for the past 30 years, I’m sure you’ve been asked to complete a customer satisfaction survey, after a recent shopping experience, whether online or offline.  In fact, even in space, it’s probably not a stretch to assume that NASA conducted a few with their astronauts to gain feedback on behalf of

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The past few years have been a whirlwind for the autonomous automotive industry. To date, Google’s self-driving cars have driven over 2 million miles and Tesla’s 90,000 cars are equipped with AutoPilot enabling the vehicles to maintain speed, change lanes and even park without any input from the driver. What Tesla advertised as simply a driver’s assistant, is being used

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A year ago, we published a series of best practice for questionnaire development. This year, we would like to highlight some common mistakes that research practitioners should avoid, to ensure their data collection effort is not wasted. We are calling them The Seven Deadly Sins Of Questionnaire Design. The Seven Deadly Sins emerged from an ecclesiastic era, and since then

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Q2 is over and all of the chaos has, for now, died down. You rally all of your employees for townhall, as they’re ready to impress and show off their can-do attitudes. In reviewing your calendar, you realize a conference is approaching and you need your team to attend. Should you?* Conferences have become increasingly popular amongst businesses since 2010. Attendance has

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Emotional intelligence, although not to be confused with IQ or being emotional, is defined as the ability to be intelligent about your emotions. It consists of motivation, social skills, empathy, self-awareness and self-regulation. Numerous studies have shown that the brain is built to adapt in response to good or bad experiences more than any other organ in our body. In

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Guest Blogger:  Aditi Bhat On a warm Monday evening I am watching the sunset fading away into the mountains. ‘Wouldn’t it be lovely to stay on a vacation forever?’, I think to myself. While most of us wish the same, we all know that’s not happening anytime soon. But instead, how about using the Caribbean influence in your home and

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The continuous flow of information has rapidly changed today’s digital environment and ideation exchange between businesses. This, in turn, has altered economies and technologies, as well as driven companies to expand their research horizons. While market research has proven to be an effective tool, not all businesses are convinced about the accuracy and value that it provides. Companies large and

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Ok, I couldn’t help myself here. I’m playing off the title of a great satirical book by Al Franken, a comedian who later became the Democratic Senator for the State of Minnesota. According to the experts, and Franken would agree, we’re all a bunch of liars.  If  you don’t believe me, google it.  The only item in dispute is the

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