December 01, 2016

Deck the Aisles: Marketing vs. Food Waste

By qSample on December 01, 2016

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The holidays are a time to share memories, thoughts, and food. This time of year represents a celebration that brings nations, culture, and views together while sitting around a dining room table sharing it all with family and friends. Unfortunately, the increase of family feasts lead to food waste. During this season, supermarkets are one of many entities that increase

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November 29, 2016

May the Best Marketer Win: Strategies from the 2016 Election

By qSample on November 29, 2016

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The next president of America has been declared, but conversations are still circulating regarding the campaign. Donald J. Trump’s unpredictability and lack of “political correctness” drew a lot of attention during the election. While, Hillary Clinton past infractions seem to never diminish. Despite, the question that has been centripetal in these conversations is how did a billionaire businessman with no

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November 23, 2016

You Only Live Once: Millennials’ Travel Spending Habits

By qSample on November 23, 2016

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Millennials are constantly expressing their interests on social media channels, and travel is not excluded from the trending topics identified by “hashtag goals.”  This desire to travel is not only represented by the stream of photos on their Instagram feeds, but also in their approach to life. This can be seen in the array of benefits that millennials are requesting

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November 21, 2016

Mobile Wallets are on the Rise: How do you pay?

By qSample on November 21, 2016

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  Mobile wallets are the payment method of the present and the future. Consumers have been navigating toward this payment method since the launch of online shopping. Companies quickly realized that it is cumbersome to make a purchase on-the-go when you have to shuffle through your wallet to find your credit card. This also lowers the likelihood of the transaction

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November 14, 2016

Millennials vs. Insurance: How Millennials are Changing the Insurance Industry

By qSample on November 14, 2016

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The importance of insurance was emphasized to the older generations, but millennials are entering the workforce and insurance is being considered a luxury.  According to a recent study conducted by pewresearch.org, by 2030 millennials are expected to make up 75% of the workforce. As this generation continuous to evolve, they will continue to influence purchasing decisions as well as how

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November 04, 2016

Whose Poll is Right?

By Rudly Raphael on November 04, 2016

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  As the presidential race draws to a close, there are numerous polls from diverse sources available to the public.  However, there is a lack of consistency between many of the polls. Is Hillary up by 3 points in Florida or is Trump up by 2 points?  Whose poll is right and whose is wrong?  Like many questions in politics,

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November 03, 2016

E-books: The End Of An Era?

By qSample on November 03, 2016

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  It’s been almost a decade since the first e-book reader was introduced to the marketplace, sending publishers into a panic over the future of print. Readers transitioned to new digital devices; e-book sales escalated, and bookstores struggled to stay open. Now, the digital landscape for books has shifted from e-Books back to print. For the first time in history,

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October 27, 2016

Building Contractors Finding Jobs in Today’s Market [Infographic]

By qSample on October 27, 2016

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Anything that breaks ground, from roadways to vertical structures, needs a team of construction professionals to get the job done. For a construction project to move forward it starts with a land developer or a land owner. The owner or developer will then bring on various professionals such as project managers, land-use developers, realtors, and engineers to create preliminary plans

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October 26, 2016

Pet Food Trends: Humanizing or Jeopardizing the Health of Your Pets? [Infographic]

By qSample on October 26, 2016

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Without a doubt, the pet food industry is part of a booming economic market. According to the American Pet Product Association , in 2015, pet food sales reached $23.05 billion. This notable increase in sales is due to a major trend in the industry – pet food humanization. Pet food companies have identified a highly profitable market, by offering products

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October 20, 2016

The Death of the Cable Box and What that Means for the Consumers

By qSample on October 20, 2016

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In the late 1940s, John Walson bolted an antenna to a utility pole, ran the signal through a booster and strung it all together with coaxial cable; that moment was the birth of cable television. The booster later became known as the cable box. Walson extended this service and began to charge locals $2 a month for this television service. Cable

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