April 28, 2016

Mind Blowing Text Messaging Statistics [Infographic]

By qSample on April 28, 2016

Mind Blowing Text Messaging Statistics

  Social Media may rule our lives, as qSample has demonstrated. Yet when it comes to marketing or simply engaging deeply with our audiences, email is the king of all internet media (as our president Rudly Raphael proved in his article The Dominance of Email). The queen might be text messaging. It’s often overlooked as an efficient form of marketing, according

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April 26, 2016

Unique Success Insights From Today’s Greatest Entrepreneurs

By Miguel Conner on April 26, 2016

Unique Success Insights From Todays Greatest Entrepreneurs

  In a crowded “nothing new under the sun” world, being successful no longer means having more or being at the apex of a vocation. That narrative is a dime a dozen. The richest man on earth is as forgettable as the average speaker at a TED Talk is memorable. Being successful in a digital, multichannel age means transcending the

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April 20, 2016

College Students And Their Views On The Future [Infographic]

By qSample on April 20, 2016

College graduates celebrating by throwing hats in the air

  Comedian George Burns famously said, “I look to the future because that’s where I’m going to spend the rest of my life.” College students are taking Burn’s advice, it seems, focusing on the future with an attentive, pragmatic yet positive eye. They want successful careers more than anything, care little about popularity, and social media is not the great

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April 19, 2016

The Nine Circles Of Survey Research Hell

By qSample on April 19, 2016

the nine circles of survey hell.

  When Dante Alighieri was composing the Inferno section of his epic poem, the Divine Comedy, he was surely thinking of online survey content and execution. Okay, maybe he was thinking of something else. Nonetheless, Dante’s visionary landscape of falling into a place where everything around you burns to ruin can apply to various situations. It certainly applies to how

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April 14, 2016

The Ron Burgundy of Tech

By Miguel Conner on April 14, 2016

ronburgundyoftech32

  A book taking the business world by storm is Disrupted: My Misadventures in the Startup Bubble, written by Dan Lyons. The work is a scathing critique of tech startups and their Wonderland-meets-the-Hunger-Games sensibility, centered mostly on Lyons’ stint as a marketer for inbound software company HubSpot. I haven’t laughed out loud in years while reading a book—although weeping might

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April 12, 2016

A Practical Visionary: Success Insights From Netflix Founder Reed Hastings

By qSample on April 12, 2016

Reed Hastings and visionary success in Netflix

  Netflix is undoubtedly one of the premier brands today. The Los Gatos, California company is so culturally revolutionary it’s even made the action of abusing television something cool. The phenomenon of “binge watching” has become a clarion call for Millennials and often a mating call for Hipsters. The vast wasteland that was television is now a vast paradise of

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April 07, 2016

The Fascinating Founders Of Market Research

By Miguel Conner on April 07, 2016

The Fascinating Founders of Market Research

  In a past article, I created the quote: “Those who do not learn from market research history are doomed to average data.” As far as I know, the quote hasn’t made it to any social media memes or posters with cats. I still stand by it. I’ve advocated the importance of retaining some understanding (and context) of the history

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April 06, 2016

4 Free Market Research Tools [Infographic]

By qSample on April 06, 2016

4 Free Market Research Tools

  They say there is no such thing as a free lunch. However, in our hallowed digital age there exists plenty of free hacks when you need support or an extra angle. This includes market research. These hacks might be more and more necessary. In a recent Greenbook post, researcher Neil Cole explains the why and how market research budgets

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April 05, 2016

The Hero Guide To Destroying The Death Star Of Procrastination

By Miguel Conner on April 05, 2016

Man defying an exploding Death Star above him

  I would like to think I put the “pro” in procrastination (maybe not the “fun” in funny, but alas). I relate well with what author Robert Mckee once said: I hold Olympic records for procrastination. I can procrastinate thinking about my procrastination problem. I can procrastinate dealing with my problem of procrastinating thinking about my procrastination problem. Mckee and

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March 31, 2016

26 Quotes To Inspire Market Research Success

By qSample on March 31, 2016

Man celebrating under a rain of floating numbers

  Market (and Marketing) Research is an odyssey of numbers and an epic of depth psychology. It’s commonly an intense road of discovery, and many who have traveled it tend to leave their wisdom for us. We did say intense, which we’re sure most of you agree with when it comes to research. That hasn’t changed since ancient times. For

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