July 29, 2015

Market Researchers Need Empathy to Thrive

By Stephanie Perez on July 29, 2015


Empathy is a declining trait according to Psychology Today: “College students today are approximately 40 percent less empathetic than they were just 10 years ago.” Today’s values involve a lot of quick judgments and little understanding. Without empathy, marketers would find themselves solely in the domain of quantitative research and rarely connect with their clients or customers. They must continue to search

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July 28, 2015

The 5 Best Books on Market Research

By Miguel Conner on July 28, 2015

Five books on market research

There is a lot of market research being conducted out there. It spreads to all the corners of the country—a vast lattice of insightful numbers and consumer psychological insights in many platforms and mediums. On a more quantitative translation, it’s a $24 billion a year industry that employs more than 150,000 workers nationwide. Oddly, the one thing market research is

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July 23, 2015

Infographic of the Week: General Contractor & Brand Loyalty

By Miguel Conner on July 23, 2015

general contractors and brand loyalty

Many us would like to believe we are fiercely faithful to our brands, from toothpaste to smartphone preferences. Humans are creatures of habit. Yet nothing compares to general contractors when it comes to cemented brand loyalty (no pun intended?). We’ve learned this after many years from many studies, internal and for clients, with our general contractor panel. However, general contractors can

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July 22, 2015

Are Millennials Ruining The World?

By Miguel Conner on July 22, 2015

Millennials taking selfies before a nuclear explosion

Those darn young people are at it again, ruining everything! If it weren’t for you meddling kids, the rest of the world could get away with being successful. At least that seems to be the attitude these days—as continuous stories emerge carping about Millennials (or Generation Y). They’re lazy, entitled, selfish. We at qSample are not entirely beyond that, even if

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July 21, 2015

Are College Students More Stressed Out Than Ever? (qSample Study)

By Miguel Conner on July 21, 2015

Are College Students Stressed Out More than Ever

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity. This famous quote by Charles Dickens, from A Tale of Two Cities, has been applied to many periods and demographics of western society. It

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July 16, 2015

Infographic of the Week: Why Content Goes Viral

By Miguel Conner on July 16, 2015

Why Content Goes Viral

We all want our business content to viral (except maybe for last year’s Christmas Party pictures or the snarky email to HR after it removed Jean Friday). In the name of Chris Crocker, much of the world wants their content to go viral! It rarely happens, though, even when it involves cats. Viral content is as elusive as finding out

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July 15, 2015

To Understand Market Research You Must Do Yoga

By Stephanie Perez on July 15, 2015


One will find CEOs, entrepreneurs, and Hollywood stars all turning to a new trend: yoga and meditation. After years of skepticism, only recently is this trend seen as a holistic way to cure some of the world’s most common ailments. Yoga has shown to help reduce stress, depression, anxiety, and in some cases chronic back problems. This alleged mysticism has

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July 13, 2015

6 Respondent Supervillains That Destroy Your Survey Data

By Miguel Conner on July 13, 2015

Villains that destroy survey data

Getting the best possible survey data is a heroic endeavor for anyone performing online research. It makes for a better market and academic world. Sadly, there are those respondents who impede this adventure, spawned from the nether regions of River Sample™ and causing bad survey data. By viewing these respondents through the lenses of archetypal villains, a researcher’s champion task

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July 09, 2015

Infographic of the Week: 7 Steps For Keeping Your Email Lists Clean

By Miguel Conner on July 09, 2015

Tips to Keeping Email List Clean

They say cleanliness is next to godliness, and the God in the Machine that is our online ventures requires the continuous cleaning of our cyberworlds. Less poetically and more to the mark, email lists used for business or research should be kept orderly for the best possible outreach. As marketing guru Neil Patel stated, “Email is by far the most effective

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July 08, 2015

Is Google in Trouble? Yes, and There is No Coming Back

By Miguel Conner on July 08, 2015

Is Google In Trouble

The recent past has not been kind to Google. Beyond a shifting financial tech landscape, many of its latest injuries have been self-inflicted. One has to wonder what is happening to the once seemingly-omniscient internet pioneer that was ushering a new age of information and transparency. In reality, the Mountain View company might be in trouble. The reason is plain

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