I know what you’re thinking: “another day, another millennial-focused article”. But as a generation that is on the cusp of surpassing baby boomers as the nation’s largest living adult generation, it’s important for brands to take notice of the trends they’re setting as consumers. In 2017, more than 514 million business trips were taken, spending a total of $424 billion.

Read More

The royal wedding is only days away, and excitement is in the air—and not just in England, but in the bride’s home country of America too. While we may not have a royal family in the U.S., we are certainly excited to be represented by one of our own in this wedding. Royal wedding mania has overtaken the country, and

Read More

Food, and what consumers expect from food manufacturers and grocery stores, is evolving. Case in point: after almost a decade of discussion, the FDA is now requiring restaurants and food chains with 20 or more locations to post calorie counts. One loud voice leading this charge is the millennial generation. Here are 4 ways millennials are changing the way we

Read More

We happily admit it: here at QuestionPro Audience, we are research and data nerds. We love to know the latest research, and if it’s in an informative and easy-to-read infographic, even better! We’ve compiled this week’s best infographics, for your reading and visual pleasure. Enjoy!   1 – MUSIC’S GENDER GAP  Last.fm compared their listening data to awards and festivals

Read More

Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. As award-winning social media scientist and author Dan Zarrella once said, “Marketing without data is like driving with your eyes closed.” Unfortunately, nagging myths

Read More

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world. As with any relationship, it is important to find the right partner for your brand: Can the partner drive

Read More

In this digital era where businesses are in constant communication with their audience via social media, many feel the e-newsletter is not necessary, or simply go through the motions when sending one out. By doing so, they are missing out on a great opportunity to deliver interesting information in a neat package to their customers or clients. By not being

Read More

Planning a summer getaway this year? Then you’re part of the 56% of Americans who plan to take a vacation during the upcoming summer months. We know businesses and consumers alike rely on the revenue these summer jaunts bring, so we took a closer look into Americans’ spending habits during vacation season. WHO’S TRAVELING? Of those who plan to take

Read More

Just as fall signals football and cider mills, spring brings the home renovation projects that were set aside for the winter. QuestionPro Audience conducted a survey with 500 homeowners across the United States to gauge homeowner trends, future renovation plans and spending habits for spring 2018. To view our infographic with full report findings, click here. CURRENT ECONOMIC OUTLOOK Overall, U.S. homeowners

Read More

By now, most of you are probably aware of the disastrous event at Starbucks —  where two black men were arrested in a Philadelphia store for not making a purchase and refusing to leave the premises. The scene was captured in a video that went viral, and the backlash has been monstrous on social media and resulted in physical protests across

Read More