July 12, 2018

2018 Beauty Trends

By Rudly Raphael on July 12, 2018

beauty trends 2018

The beauty industry is an ever-evolving one, with trends like lip kits—hello, Kylie!—and charcoal face masks coming from seemingly nowhere and turning into the next big thing. The beauty industry grew by 6% in 2017, to reach $17.7 billion, with skin-care sales growing by 9% and contributing to 45% of the industry’s total gains. Here are the trends that are

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July 12, 2018

Why Expert Panelists are so Important

By Rudly Raphael on July 12, 2018

expert panelists

How does a brand know their current offering isn’t working? Or that consumers will be interested in their newest product, before they sink the cost of going to market? This information comes from market research, and more specifically, panelists. Brands look to get feedback on current offerings and new products and services from pertinent panelists before they introduce them in

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July 06, 2018

The Extreme Cost of Being a Pet Owner

By Rudly Raphael on July 06, 2018

dog pamper

It shouldn’t come as any surprise that the pet industry, which reached $86 billion in 2017, will continue to have a strong growth trajectory. Our relationships with our pets have slowly changed over the past few decades, eventually evolving into a beloved member of the family, according to 95% of Americans, up from 88% in 2007. 62% of American households

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July 03, 2018

4th of July Facts & State: Infographic

By Rudly Raphael on July 03, 2018

To celebrate America’s Independence Day, we put together this infographic with facts and figures to show how Americans are celebrating. Please refer to the firework section before you light anything tomorrow! We wish you a happy and safe 4th of July from QuestionPro Audience.

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June 28, 2018

TOP 5 INFOGRAPHICS OF JUNE

By Rudly Raphael on June 28, 2018

top 5 lists

The month of June is named after the Roman goddess Juno, patroness of marriage and the well-being of women. Knowing that, it makes sense that June is also the most popular month to get married. If you like those interesting facts, you’ll love our top 5 infographics of June. Another month, another great round-up. 1 — PATERNITY LEAVE FACTS: DADS NEED TO BOND, TOO!  ShelterPoint

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June 28, 2018

How Market Research Gives Advertisers the Advantage

By Rudly Raphael on June 28, 2018

advertising and market research

Market research, according to The American Marketing Association, is defined as linking the consumer to the marketer through information used to identify and define marketing opportunities and issues; generate, refine and evaluate marketing actions; and monitor performance. The most intelligent brands understand that market research and advertising go hand in hand, and promote a successful product launch. There are many

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June 26, 2018

Rise and Fall of Tech Innovation: 2018 Technology Failures

By Rudly Raphael on June 26, 2018

technology failures

How Big Data, Internet of Things, and Virtual Reality Rose and Fell We just love disruption in the digital age. From the iPhone to ridesharing, and everything in between and beyond, consumers are always eager for the next best thing while brands are ready to change the way they do business. But not everything that glitters is venture capital gold.

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June 22, 2018

Pet Tech Is Taking The Pet Industry By Storm

By Rudly Raphael on June 22, 2018

pet technology

The U.S. pet industry has been growing year after year, with overall sales of pet products and services rising 5% in 2017. Pet technology is a category that is growing at a rapid pace, with no signs of slowing down. It is expected to generate $233 million in 2018, marking an 18% increase from 2017, according to a study by

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June 21, 2018

Consumer Trends Taking Over the Food Industry This Summer

By Rudly Raphael on June 21, 2018

Summertime brings the heat, barbecues and pool parties. The food and beverage industries count on American consumers purchasing traditional barbecue fare such as burgers, hot dogs, and beer. But with consumer’s eating habits evolving in search of more healthy options, these industries will need to make adjustments to their products in order to capitalize on their shifting tastes.     HOT

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June 15, 2018

All About Father’s Day: Fun Facts and More

By Rudly Raphael on June 15, 2018

Father’s Day falls on June 17th this year, and it looks like dads—and retailers—across the U.S. will be pretty happy with their kids. According to a study by the National Retail Federation, the expected spend for Father’s Day is $15.3 billion, or an average of $133 per person, second only to 2017’s Father’s Day spend of $15.5 billion, which was

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