October 11, 2017

Declaration of War? North Korea & What Americans Think About Recent Threats

By qSample on October 11, 2017

In July 2017, North Korea announced that it had fired the first intercontinental ballistic missile capable of hitting the United States’ mainland. President Trump responded by using his favorite social media platform, claiming that the North Korean leader and its government had nothing better to do. Kim Jong-Un responded by accusing Trump of exhibiting “mentally deranged behavior.” The crisis has

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September 29, 2017

The Landline Survey: An Antiquated Methodology

By qSample on September 29, 2017

Back in the 1990’s, virtually every household had a landline, and people would answer the phone and talk to survey research callers. However, times have changed, even though some researchers are stubborn about admitting the change.  Landline households keep decreasing, while cell-phone only homes become the norm. To confirm the tendency (see National Center for Health Statistics1), QuestionPro Audience conducted

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September 06, 2017

Why Customer Satisfaction Surveys Don’t Satisfy, and What to do About It [WEBINAR]

By Rudly Raphael on September 06, 2017

If you haven’t been docked in a space lab for the past 30 years, I’m sure you’ve been asked to complete a customer satisfaction survey, after a recent shopping experience, whether online or offline.  In fact, even in space, it’s probably not a stretch to assume that NASA conducted a few with their astronauts to gain feedback on behalf of

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August 10, 2017

Driverless Cars: Are Consumers Ready?

By Rudly Raphael on August 10, 2017

The past few years have been a whirlwind for the autonomous automotive industry. To date, Google’s self-driving cars have driven over 2 million miles and Tesla’s 90,000 cars are equipped with AutoPilot enabling the vehicles to maintain speed, change lanes and even park without any input from the driver. What Tesla advertised as simply a driver’s assistant, is being used

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July 11, 2017

Seven Sins to Avoid When Designing a Survey

By Rudly Raphael on July 11, 2017

A year ago, we published a series of best practice for questionnaire development. This year, we would like to highlight some common mistakes that research practitioners should avoid, to ensure their data collection effort is not wasted. We are calling them The Seven Deadly Sins Of Questionnaire Design. The Seven Deadly Sins emerged from an ecclesiastic era, and since then

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July 05, 2017

Conferences, and Why We [Should] Love Them

By qSample on July 05, 2017

Q2 is over and all of the chaos has, for now, died down. You rally all of your employees for townhall, as they’re ready to impress and show off their can-do attitudes. In reviewing your calendar, you realize a conference is approaching and you need your team to attend. Should you?* Conferences have become increasingly popular amongst businesses since 2010. Attendance has

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June 19, 2017

Impact of Emotional Research

By Rudly Raphael on June 19, 2017

Emotional intelligence, although not to be confused with IQ or being emotional, is defined as the ability to be intelligent about your emotions. It consists of motivation, social skills, empathy, self-awareness and self-regulation. Numerous studies have shown that the brain is built to adapt in response to good or bad experiences more than any other organ in our body. In

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May 31, 2017

Home Design Tips For The Summer

By Guest Blogger on May 31, 2017

Guest Blogger:  Aditi Bhat On a warm Monday evening I am watching the sunset fading away into the mountains. ‘Wouldn’t it be lovely to stay on a vacation forever?’, I think to myself. While most of us wish the same, we all know that’s not happening anytime soon. But instead, how about using the Caribbean influence in your home and

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May 12, 2017

Why Is Your Company Not Conducting Market Research

By qSample on May 12, 2017

The continuous flow of information has rapidly changed today’s digital environment and ideation exchange between businesses. This, in turn, has altered economies and technologies, as well as driven companies to expand their research horizons. While market research has proven to be an effective tool, not all businesses are convinced about the accuracy and value that it provides. Companies large and

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April 13, 2017

Lies and The Lying Survey Respondents Who Tell Them

By Rudly Raphael on April 13, 2017

Ok, I couldn’t help myself here. I’m playing off the title of a great satirical book by Al Franken, a comedian who later became the Democratic Senator for the State of Minnesota. According to the experts, and Franken would agree, we’re all a bunch of liars.  If  you don’t believe me, google it.  The only item in dispute is the

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